# PetFresh Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petfresh-co

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.petfresh.co.kr/
- Latest round: Seed (Jul 22, 2025)
- Investors on record: 2

## About

Founded in 2025 in Seoul, South Korea, the company has made strides with its innovative meal plans for pets and is dedicated to creating premium pet nutrition solutions. In November 2025, PetFresh Co., Ltd. raised KRW 700 million in venture funding from Korea Tech Incubator for Startup, being selected for Accelerator Investment-Driven Tech Incubator Program (TIPS).

PetFresh Co., Ltd. specializes in providing premium, customized meal plans for pets, focusing on fresh, natural ingredients. Their core offerings include a range of pet food products designed to cater to the specific dietary needs and preferences of dogs and cats. These products are made with 100% natural ingredients and are minimally processed to retain essential nutrients. PetFresh Co., Ltd.'s meal plans allow pet owners to select from various options, including fresh meals and snacks, tailored to address common health issues such as allergies and joint care. The company primarily serves the South Korean market, with distribution through platforms like Galleria, Lotte, and SSG, aiming to enhance the health and happiness of pets through nutritious, home-cooked-style meals.

PetFresh Co., Ltd.'s revenue model is centered around direct-to-consumer sales, subscriptions, and partnerships with retailers. Customers can opt for regular meal subscriptions, providing a consistent revenue stream, while one-time purchases are also available for their individual products, including their signature fresh meal plans and natural snacks. Pricing for these offerings varies, with meal plans starting at 6,500 KRW, catering to varied budgets while ensuring quality. The company has developed a loyal customer base, consisting of pet owners who prioritize their pets' health and well-being, contributing to a robust demand for their specially formulated products. Overall, PetFresh Co., Ltd.'s business structure is designed to facilitate convenience for pet owners while ensuring that their pets receive fresh, nutritious meals tailored to their health needs.

The company will use the funding in November 2025 to develop research and development for commercialization of products. PetFresh Co., Ltd. is focused on introducing new products that cater to evolving pet dietary needs, while also planning to expand its market reach beyond South Korea into neighboring regions by 2026. These initiatives are aimed at solidifying the company's position in the pet nutrition sector.

## Funding rounds

- Seed, Jul 22, 2025 — ENSL Partners, Seoul Metropolitan University Technology Holdings

## Investors

- ENSL Partners (https://capitalatlas.ai/funds/ensl-partners) — Seed
- Seoul Metropolitan University Technology Holdings — Seed