# Petametrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petametrics

- Industry: Software
- Headquarters: San Bruno, US
- Website: www.liftigniter.com
- Total disclosed funding: $6.4M
- Latest round: Series A (Aug 17, 2017)
- Investors on record: 9

## About

Petametrics, Inc. is a technology company specializing in data-driven solutions for audience targeting and advertising, enhancing connections between brands and consumers in real-time.Founded in 2014 and headquartered in San Bruno, US, Petametrics, Inc. focuses on developing innovative technology for audience engagement. In March 2020, Maven Coalition, Inc. acquired the company for an undisclosed amount. The firm has engaged in four notable deals since its inception, with the latest funding round being a Series A, raising USD 6.40 mn, led by Storm Ventures and joined by NTT DOCOMO Ventures, Revel Partners, and Rincon Venture Partners.Petametrics, Inc. delivers a suite of products aimed at engaging a monthly audience of over 100 million consumers. Their services include audience targeting through proprietary technology, enhancing e-commerce effectiveness with data-driven insights, and creating branded content and sponsorships that resonate with audiences across various platforms, predominantly within the United States and select international markets.Petametrics generates revenue through direct advertising, programmatic sales, and branded content partnerships. Their e-commerce model leverages audience data to optimize partner campaigns, while display advertising comprises various formats including direct sales and programmatic guaranteed agreements, ensuring flexibility for advertisers to reach their target demographics effectively.Petametrics, Inc. is focused on launching new products designed to enhance audience engagement and optimize advertising strategies, although specific release dates are not disclosed. The company plans to expand into international markets, but exact regions and timelines for this expansion are not specified. Recent funding will be utilized to support these initiatives as part of their strategic growth plans following the acquisition by Maven Coalition, Inc.

## Funding rounds

- Series A, Aug 17, 2017, $6.4M — Storm Ventures, Rincon Venture Partners, Revel Partners, NTT DOCOMO Ventures
- Seed, Mar 25, 2015 — Khosla Ventures, SV Angel, Y Combinator, Initialized Capital, DCVC

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed
- DCVC (https://capitalatlas.ai/funds/dcvc) — Seed
- Storm Ventures (https://capitalatlas.ai/funds/storm-ventures) — Series A
- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Series A
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Series A
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series A