# Petalfast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/petalfast

- Industry: Marketing/Advertising
- Headquarters: Irvine, US
- Website: www.petalfast.com
- Total disclosed funding: $2.8M
- Latest round: Series A (May 19, 2021)
- Investors on record: 4

## About

Petalfast Inc. is a marketing firm specializing in branding and merchandising solutions tailored for the cannabis industry, enhancing visibility and sales for cannabis brands.Founded in 2020 in Irvine, US, Petalfast Inc. focuses on delivering integrated marketing services for the cannabis sector. The company was co-founded by Jason Vegotsky and Ryan Goldstein, both of whom bring significant industry experience. In May 2021, Petalfast raised USD 2.8 mn in a Series A funding round led by Merida Capital Holdings, with participation from Arcadian Capital, Genesis Ventures, and WGD Capital. The total amount raised by the company to date is USD 2.8 mn.Petalfast specializes in comprehensive marketing, merchandising, and branding solutions tailored for the cannabis industry. The company provides a range of integrated services designed to enhance the visibility and sales of cannabis brands, including field and trade marketing, experiential retail marketing, and a robust sales planning platform. Their offerings include direct support for brands through promotional activities that are closely monitored alongside sales performance, ensuring optimal stock levels and product sell-through. Petalfast serves a diverse clientele within the cannabis sector, including retailers and brands operating in markets such as California and New York, among others. Their multi-faceted approach addresses key industry challenges by facilitating effective market penetration and customer engagement strategies.Petalfast generates revenue through a combination of B2B partnerships and service agreements with cannabis brands and retailers. The company's transactional structure includes direct marketing services, where clients may engage Petalfast for ongoing promotional campaigns that enhance brand presence and sales in retail environments. These engagements could involve contracted services that extend across various marketing functions, including in-store demonstrations and budtender training programs. While specific pricing plans for these services are not disclosed, the company structures its revenue through service fees associated with marketing activations and partnerships, aligning with the performance outcomes achieved for their clients. Petalfast's operations are designed to foster long-term client relationships, positioning it as a vital partner in the evolving cannabis marketplace.Following the Series A funding raised in May 2021, Petalfast Inc. plans to utilize the USD 2.8 mn to expand its business reach in California. The company is focused on launching new marketing initiatives and enhancing its service offerings to better support cannabis brands. Specific details on upcoming products and services are forthcoming, as Petalfast seeks to solidify its presence in the rapidly growing cannabis market.

## Funding rounds

- Series A, May 19, 2021, $2.8M — Merida Capital Holdings, Genesis Ventures, Arcadian Capital, WGD Capital

## Investors

- Merida Capital Holdings (https://capitalatlas.ai/funds/merida-capital-holdings) — Series A
- Genesis Ventures — Series A
- Arcadian Capital (https://capitalatlas.ai/funds/arcadian-capital) — Series A
- WGD Capital (https://capitalatlas.ai/funds/wgd-capital) — Series A