# Pet Circle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pet-circle

- Industry: Consumer Products
- Headquarters: Sydney, Australia
- Website: www.petcircle.com.au
- Total disclosed funding: $43M
- Latest round: Series C (Dec 8, 2021)
- Investors on record: 5

## About

Pet Circle is an online pet shop based in Australia, offering a wide array of pet products and essential services to pet owners, ensuring convenience and quality for all species.Pet Circle, founded in 2011 by Michael Frizell and headquartered in Sydney, Australia, operates an extensive online platform for pet supplies. The company has engaged in ten deals, with its most recent funding round occurring on August 15, 2023, where it raised AUD 75 million from investors, including Prysm Capital and Triangle Capital Group. The total amount raised by the company is AUD 75 million, with a current valuation of AUD 1,345.57 million.Pet Circle primarily operates as an online pet shop, specializing in a comprehensive range of pet products and services for various species, including dogs, cats, birds, reptiles, and small pets. The company offers an extensive selection of food, toys, grooming supplies, health and wellness products, and flea and worming treatments tailored to different lifestages. Pet Circle addresses common pet ownership challenges by providing convenient access to high-quality supplies through a user-friendly platform, catering to pet owners across Australia.In the most recent fiscal year, Pet Circle reported a revenue of AUD 145,842,771.90, with an EBITDA of AUD -4,977,086.10, primarily driven by its direct-to-consumer e-commerce model that allows customers to purchase pet-related products via single orders or auto delivery services.In August 2023, Pet Circle secured AUD 75 million in venture funding, which will support the company's plans to launch new products and expand its market presence. The company aims to introduce innovative pet care solutions imminently and is focusing on expanding its operations into new geographic markets, although specific regions have yet to be disclosed. The recent funding will be utilized to develop these initiatives and enhance its service offerings.

## Funding rounds

- Series C, Dec 8, 2021, $43M — AirTree Ventures, TDM Growth Partners, Baillie Gifford, Prysm Capital, One Managed Investment Funds Limited

## Investors

- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Series C
- TDM Growth Partners (https://capitalatlas.ai/funds/tdm-growth-partners) — Series C
- Baillie Gifford (https://capitalatlas.ai/funds/baillie-gifford) — Series C
- Prysm Capital (https://capitalatlas.ai/funds/prysm-capital) — Series C
- One Managed Investment Funds Limited — Series C