# PervasID

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pervasid

- Industry: Software
- Headquarters: Cambridge, UK
- Website: www.pervasid.com
- Total disclosed funding: $3M
- Latest round: Series A (Jul 17, 2018)
- Investors on record: 4

## About

Based in the UK, PervasID Ltd. is a developer of advanced passive RFID reader solutions, specializing in efficient item-level inventory management technology that promotes automation in various industries.PervasID Ltd. is focused on developing passive RFID solutions that enhance inventory management systems. Founded in 2011, the company is headquartered in Cambridge, UK. The firm has completed five deals to date, with the latest funding round occurring on April 15, 2025, raising GBP 200,000 from Maven Cognition. The company was established by Sabesan Fiet, who has a history of innovation in technology sectors. The CEO is Peter Oram.PervasID specializes in advanced passive RFID reader solutions, with its flagship product being the TrackMaster system. This technology offers near 100% accuracy in item-level inventory management, designed to operate effectively even in challenging environments where tags are densely packed or in motion. The TrackMaster system provides fixed overhead passive UHF RAIN RFID readers that cover an expansive area of over 2500 square feet with a single unit, drastically reducing the need for multiple readers. The solution is particularly beneficial for industries like retail and healthcare, as it eliminates manual scanning processes, streamlining operations and enhancing efficiency. PervasID's products are sold in various geographical markets, specifically targeting customers in Europe, North America, and parts of Asia, focusing on organizations that require high-accuracy inventory tracking and management solutions.PervasID’s revenue model is centered on direct business-to-business transactions primarily within the retail and healthcare sectors. Clients purchase the TrackMaster RFID systems, which may include ongoing support and integration services through a simple API model for seamless compatibility with existing inventory management systems. The company engages in long-term partnerships with its clients, ensuring they achieve operational efficiency and a return on investment typically within 12 months. PervasID’s revenue is generated from the sales of these RFID systems, along with potential service agreements for installation and maintenance, tailored to meet the specific needs of each client. The pricing structure for these offerings aligns with the technology’s advanced capabilities, targeting businesses that prioritize accuracy and cost-effectiveness in their inventory management processes.In April 2025, PervasID Ltd. raised GBP 200,000 in venture funding from new investor Maven Cognition. This funding will be utilized to expedite the global implementation of PervasID's TrackMaster product and to expand its market reach across the US. The company plans to enhance its product line and is targeting new markets specifically in North America and other regions to increase its footprint in the RFID solutions industry.

## Funding rounds

- Series A, Jul 17, 2018, $2.1M — Cambridge Enterprise, Parkwalk Advisors, Martlet Capital, Cambridge Innovation Capital
- Series A, Aug 23, 2016, $0.9M — Cambridge Enterprise, Parkwalk Advisors, Cambridge Innovation Capital

## Investors

- Cambridge Enterprise — Series A
- Parkwalk Advisors (https://capitalatlas.ai/funds/parkwalk-advisors) — Series A
- Cambridge Innovation Capital (https://capitalatlas.ai/funds/cambridge-innovation-capital) — Series A
- Martlet Capital (https://capitalatlas.ai/funds/martlet-capital) — Series A