# Persuit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/persuit

- Industry: Software
- Headquarters: New York, US
- Website: www.persuit.com
- Total disclosed funding: $20M
- Latest round: Series A (Oct 7, 2021)
- Investors on record: 1

## About

Persuit, Inc. is a US-based company that specializes in optimizing outside counsel selection and management for legal teams, focusing on value-driven outcomes rather than traditional billing methods.Founded in 2016 in New York, Persuit, Inc. provides a platform that enhances legal operations for in-house teams. The company is led by CEO Yuxin Wang, who has a background in legal technology. In October 2021, Persuit raised USD 20 mn in a Series A funding round led by OpenView Venture Partners, bringing the total amount raised to USD 20 mn.Persuit offers a comprehensive platform designed to enhance outside counsel selection and management for legal teams. The core product enables in-house legal departments to engage law firms based on value-driven outcomes rather than traditional hourly billing practices. This shift helps organizations align legal costs with measurable results, enabling more effective budget management and resource allocation. Persuit’s services are utilized by top in-house legal teams across various sectors, allowing them to monitor real-time performance, gain insights into pricing benchmarks, and optimize matter outcomes. The company primarily serves clients in North America, Europe, and Asia-Pacific, where legal teams are increasingly focused on leveraging technology to improve operational efficiency and drive value in their legal engagements.Persuit generates revenue through a subscription-based model, providing access to its platform for legal teams seeking to streamline their outside counsel management. Customers engage with the platform to manage their legal matters, where they can monitor work progress, budget adherence, and overall performance of law firms. The transaction structure typically involves annual or monthly subscriptions for varying tiers of service, tailored to the needs of different legal departments. Specific pricing plans are established based on the scale and usage requirements of the client, allowing flexibility in engagement. The platform’s emphasis on value-based pricing aligns with its strategic goals, making it a compelling choice for organizations looking to enhance their legal operations.In October 2021, Persuit secured USD 20 mn in Series A funding led by OpenView Venture Partners. This funding will be utilized to invest in accelerated capabilities across its product range and enhance data insights to better support and grow its customers. The company has plans to develop new products aimed at improving legal engagement efficiencies and aims to expand its market presence, particularly in regions of Europe and Asia-Pacific, within the next two years.

## Funding rounds

- Series A, Oct 7, 2021, $20M — OpenView

## Investors

- OpenView (https://capitalatlas.ai/funds/openview) — Series A