# Personetics Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/personetics-technologies

- Industry: Software
- Headquarters: New York, US
- Website: www.personetics.com
- Total disclosed funding: $18M
- Latest round: Series B (Jun 19, 2013)
- Investors on record: 4

## About

Personetics Technologies Ltd., based in New York, offers AI-driven solutions that enhance personal financial management for banks and financial institutions, empowering them with personalized insights and automated savings journeys.Personetics Technologies Ltd. specializes in providing AI-powered technology to enhance the personal financial management capabilities of banks. Founded in 2011 by David Govrin and David Sosna, the company is headquartered in New York, US. They have successfully completed 6 deals, with their most recent funding round being a Growth round on January 19, 2022, where they raised USD 85.00 mn led by Thoma Bravo and supported by investors including Lightspeed Venture Partners, Nyca, Sequoia Capital, Viola Group, and Warburg Pincus. The total amount raised by the company thus far stands at USD 85.00 mn.Personetics offers a suite of AI-powered solutions designed to enhance personal financial management (PFM) for banks and financial institutions. Their core products include advanced money management tools that empower banks to deliver hyper-personalized insights, automated savings journeys, and actionable financial advice to their customers. These solutions leverage transaction data enrichment and categorization to provide tailored experiences, ultimately aiming to improve customer engagement and drive savings behavior among users. The company serves a diverse client base comprising major banks across North America, Europe, and Asia, including notable partnerships with institutions like U.S. Bank, Scotiabank, and Santander. Personetics' offerings have been implemented in digital banking platforms, enhancing financial wellbeing for millions of users globally, with a particular focus on increasing customer retention and deposit growth.Personetics generates revenue primarily through a Software-as-a-Service (SaaS) model, where banks subscribe to their technology solutions. These subscriptions typically encompass access to their proprietary platforms, which include features like data enrichment, automated financial insights, and customizable engagement tools. Clients pay for these services based on usage tiers or comprehensive packages that integrate multiple functionalities. The transaction structure operates on a B2B basis, where Personetics partners with financial institutions to enhance their digital offerings and customer experience. Specific pricing details regarding individual products or service plans are tailored to each client relationship, reflecting the unique needs and scale of the banking institutions they serve. The firm's flagship technology, branded as "Self-Driving Finance," exemplifies their commitment to automating financial advice and insights, positioning them as a leader in the cognitive banking space.In January 2022, a consortium led by Thoma Bravo, along with returning investors Lightspeed Venture Partners, NYCA Partners, Sequoia Capital, Viola Group, and Warburg Pincus, invested USD 85.00 mn in Personetics Technologies Ltd. The company will use the funding to accelerate the global expansion of its AI-driven personalization and engagement solutions for financial institutions. They aim to introduce new products designed to further enhance customer interactions and engagement by leveraging AI technology. Additionally, Personetics plans to expand its services into new geographical markets, targeting regions in Asia and Europe by the end of 2023.

## Funding rounds

- Series B, Jun 19, 2013, $12M — Lightspeed Venture Partners, Hong Shan, Viola Group, Nyca
- Series A, May 25, 2011, $6.5M — Hong Shan, Viola Group

## Investors

- Hong Shan — Series A, Series B
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series A, Series B
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series B
- Nyca (https://capitalatlas.ai/funds/nyca) — Series B