# Personeta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/personeta

- Industry: Software
- Headquarters: Fort Lee, US
- Website: www.personeta.com
- Total disclosed funding: $24M
- Latest round: Series D (Oct 28, 2005)
- Investors on record: 3

## About

Personeta Inc. specializes in enhancing brand visibility and streamlining the domain acquisition process through an extensive marketplace and innovative branding tools.Personeta Inc. operates in the domain and branding industry, providing a marketplace with over 300,000 expert-curated domains. The company is based in Fort Lee, US, and was acquired by Gallery IP Telephony Ltd. in October 2009. It has had 6 deals in total, with its most recent funding round being Series D, raising USD 12.000 mn led by Azure Capital Partners alongside investors such as Duchossois Capital Management and Lightspeed Venture Partners. The company has achieved a current valuation of USD 25.761 mn.Personeta offers a comprehensive suite of products and services aimed at enhancing brand visibility and facilitating the domain acquisition process. Its core offerings include an extensive marketplace featuring over 300,000 expert-curated domains, including one-word domains with modern extensions such as .ai, .io, and .xyz. Personeta also provides tools for domain contests and AI-powered naming generators, along with logo design services, targeting startups and established businesses across North America, Europe, and Asia.Personeta generates revenue primarily through the sale of premium domain names and various branding services, utilizing a transaction structure that allows clients to purchase domains outright or participate in naming contests. The pricing structure for domains reflects their market demand and uniqueness, with high-value domains such as Personeta.com priced at USD 248,888. Additional revenue is generated through offerings like trademark services, branding research, and logo design, catering to businesses seeking to establish or protect their brand identity.In light of its recent funding round in October 2009, Personeta plans to enhance its product offerings, including the introduction of new branding tools and enhanced domain services aimed at startups and enterprises. The company aims to expand into European and Asian markets by 2023, leveraging its recent capital to fund these initiatives.

## Funding rounds

- Series D, Oct 28, 2005, $12M — Lightspeed Venture Partners, Azure Capital Partners, Duchossois Capital Management
- Series C, Dec 9, 2004, $9M — Lightspeed Venture Partners, Duchossois Capital Management
- Series A, Jun 1, 2000, $3M — Lightspeed Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A, Series C, Series D
- Duchossois Capital Management (https://capitalatlas.ai/funds/duchossois-capital-management) — Series C, Series D
- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Series D