# Personalized Beauty Discovery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/personalized-beauty-discovery

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.ipsy.com
- Total disclosed funding: $116M
- Latest round: Series C (Dec 4, 2020)
- Investors on record: 4

## About

Personalized Beauty Discovery, Inc. is a US-based company specializing in personalized beauty subscription services, delivering curated beauty products directly to consumers to enhance their beauty experience.Founded in 2011, Personalized Beauty Discovery, Inc. operates as a subscription service that focuses on delivering tailored beauty products to consumers. The company is headquartered in San Francisco, US. Jennifer Goldfarb, the founder, has previously founded other companies. In February 2022, the company completed a GROWTH funding round, raising USD 96.00 mn from TPG. This funding brought the total amount raised to USD 96.00 mn across 9 deals.IPSY operates as a leading personalized beauty subscription service that delivers curated beauty products directly to consumers. Their core offerings include the IPSY Glam Bag, which features five beauty products worth up to USD 70, and the IPSY Icon Box, which provides a selection of high-demand items. These products are designed to meet the diverse needs of beauty enthusiasts, allowing users to discover and experiment with new brands and products through a monthly subscription model. IPSY's services cater primarily to individual consumers interested in beauty and self-care products, with a targeted customer base that spans across the United States, Canada, and Mexico. The service is designed to enhance the beauty experience by offering personalized selections based on user preferences and feedback.IPSY generates revenue primarily through its subscription model, which allows customers to sign up for monthly deliveries of beauty products. The pricing structure typically involves a monthly fee, which grants subscribers access to a curated selection of items and exclusive discounts on additional purchases. For example, customers may subscribe for as little as USD 14 per month, receiving a new Glam Bag filled with products tailored to their beauty preferences. In the most recent year, IPSY reported a revenue of USD 500,000,000, supported by its direct-to-consumer approach that builds a loyal customer base and encourages upselling through exclusive access to deals and the IPSY Shop.In February 2022, Personalized Beauty Discovery, Inc. raised USD 96.00 mn in growth funding from returning investor TPG. The company plans to use this funding to develop its technology platform, expand its nascent retail store presence, and grow internationally. Specific upcoming products are being designed to align with this growth, although detailed release dates have not been specified. There are intentions to reach new markets, with targeted expansions aimed at enhancing their presence in existing regions.

## Funding rounds

- Series C, Dec 4, 2020, $15M — Omega Venture Partners
- Series B, Sep 1, 2015, $100M — TPG, ACME Capital, Omega Venture Partners
- Seed, Dec 12, 2011, $0.5M — Graph Ventures

## Investors

- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Seed
- TPG (https://capitalatlas.ai/funds/tpg) — Series B
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series B
- Omega Venture Partners (https://capitalatlas.ai/funds/omega-venture-partners) — Series B, Series C