# Personali

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/personali

- Industry: Software
- Headquarters: New York, US
- Total disclosed funding: $13M
- Latest round: Series B (Jun 11, 2015)
- Investors on record: 3

## About

Founded in 2011 and headquartered in New York, US, Personali Ltd. is recognized for its focus on high-value domain name sales. The company, which has completed four deals, secured USD 12.00 mn in its latest funding round, the Series B, led by Norwest Venture Partners. Financial terms of previous investment rounds and acquisitions remain undisclosed. In May 2020, Personali Ltd. was acquired by Namogoo Technologies Ltd., a portfolio company of various investors including 83 North and Blumberg Capital.
Personali Ltd. was an eCommerce technology company that developed an AI-powered behavioral analytics and intelligent incentive platform designed to increase online sales through personalized, in-site promotions. Its product analyzed shopper behavior in real time to determine when, where, and to whom incentives such as discounts should be offered along the customer journey, with the goal of maximizing conversion rates while reducing unnecessary promotional spend. The solution focused on optimizing discount strategy at key decision points, helping brands improve profitability and customer engagement. Personali’s technology was later acquired by Namogoo and integrated into Namogoo’s broader customer journey optimization platform; as a result, Personali no longer operates independently and its original domain is currently inactive/on sale.
With the recent acquisition in May 2020, Personali Ltd. anticipates leveraging its resources for expansion into new markets. Plans include the introduction of new domain offerings, although specific release dates have not been provided. The funds raised will be allocated towards enhancing the platform's capabilities and broadening its market reach, signaling a strategic shift towards increasing its global presence.

## Funding rounds

- Series B, Jun 11, 2015, $12M — Norwest Venture Partners, Gemini Israel Ventures, Cedar Fund
- Series A, Jun 9, 2011, $1M — Gemini Israel Ventures, Cedar Fund

## Investors

- Gemini Israel Ventures (https://capitalatlas.ai/funds/gemini-israel-ventures) — Series A, Series B
- Cedar Fund (https://capitalatlas.ai/funds/cedar-fund) — Series A, Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B