# Persona Identities

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/persona-identities

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.withpersona.com
- Total disclosed funding: $418M
- Latest round: Series D (Apr 30, 2025)
- Investors on record: 8

## About

Based in California, US, and founded in 2018 by co-founders Rick So ng and Charles Yeh, Persona Identities, Inc. is an information technology company that develops and provides a Saas-based ID verification platform for enterprises. The Persona platform is available in 195+ countries and 20 different languages. In April 2025, Persona Identities, Inc. raised USD 200 million in series D funding co-led by new investor Ribbit Capital and returning investor Founders Fund, with participation from other returning investors Coatue Management, Index Ventures, First Round Capital and Bond. The company's line of products includes verification, workflows, reports, and cases that help its users to manage, secure, and identify their data information. The Persona platform enables customers to upload a government ID and have enterprises verify the information through a real-time dashboard. The company generates revenue through subscription plans by offering choices of Starter, Growth, and Premier. The company plans to use the April 2025 funding to expand its identity verification platform.

## Funding rounds

- Series D, Apr 30, 2025, $200M — Index Ventures, Founders Fund, First Round Capital, Coatue Management, Ribbit Capital, Bond, Chemistry
- Series C, Sep 15, 2021, $150M — Index Ventures, Meritech Capital Partners, Founders Fund, Coatue Management, Bond
- Series B, May 14, 2021, $50M — Index Ventures, Coatue Management
- Series A, Sep 1, 2019, $18M — First Round Capital, Coatue Management

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series D
- Coatue Management (https://capitalatlas.ai/funds/coatue-management) — Series A, Series B, Series C, Series D
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series B, Series C, Series D
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series C
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series C, Series D
- Bond (https://capitalatlas.ai/funds/bond) — Series C, Series D
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series D
- Chemistry (https://capitalatlas.ai/funds/chemistry) — Series D