# PersistIQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/persistiq

- Industry: Marketing/Advertising
- Headquarters: San Mateo, US
- Website: www.persistiq.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Jul 30, 2015)
- Investors on record: 5

## About

PersistIQ Inc. is a sales engagement platform that empowers small teams to effectively identify new customers and personalize their outreach efforts at scale, enhancing overall sales productivity.PersistIQ Inc. is a sales engagement platform that enables users to find new customers and initiate conversations efficiently. Founded in 2014 and headquartered in San Mateo, US, by Cyrus Karbassiyoon, the company has undergone a significant change as it was acquired by Wishpond Technologies Ltd. in January 2021 from investors including Y Combinator and Salesforce Ventures. The company has raised USD 1.7 mn through its SEED funding round, with Augusta Investments, Point Nine Capital, and others participating. PersistIQ has completed three deals since its inception, with the most recent deal recorded on January 12, 2021.PersistIQ offers a comprehensive sales engagement platform designed specifically for small teams, enabling users to efficiently find new customers, initiate conversations, and personalize sales outreach on a large scale. The core functionality includes the ability to build targeted prospect lists rapidly through their Chrome Extension, which integrates seamlessly with LinkedIn and LinkedIn Sales Navigator to facilitate the search for potential clients. Users can automate the sending of personalized emails, calls, and tasks, thereby streamlining their sales processes. PersistIQ is particularly valuable for sales development representatives, account executives, and managers, providing tools for A/B testing messaging, analyzing campaign performance, and syncing data with various CRM systems such as Copper and Salesforce. The platform primarily serves small to medium-sized enterprises across various geographical markets, including North America and Europe.PersistIQ generates revenue through subscription-based pricing models, offering various plans tailored to meet the needs of its client base. Clients engage with the platform by subscribing to monthly or annual service plans, which grant them access to the full suite of sales engagement tools. Customers typically include sales teams and small businesses seeking to enhance their outreach effectiveness. The pricing structure encompasses different tiers, providing features that scale according to client requirements. This subscription model allows PersistIQ to maintain a steady revenue stream while ensuring that clients receive continuous access to updates and support. The exact pricing details for these subscription plans have been designed to cater to a diverse range of small team budgets, optimizing affordability while delivering high-value sales solutions.Following its acquisition by Wishpond Technologies Ltd., PersistIQ is strategizing its future growth by enhancing its platform with new features aimed at improving user experience. The company is focused on expanding its market presence, particularly in North America and Europe, leveraging its recent funding of USD 1.7 mn to support these initiatives. The recent funding will be utilized to develop new product offerings and enhance existing ones, which will be rolled out in the upcoming quarters.

## Funding rounds

- Seed, Jul 30, 2015, $1.7M — Y Combinator, Point Nine, Salesforce Ventures, Augusta Investments
- Seed, Jul 16, 2014, $0.1M — Y Combinator, FundersClub

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- Point Nine (https://capitalatlas.ai/funds/point-nine) — Seed
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Seed
- Augusta Investments — Seed