# Persana AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/persana-ai

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.persana.ai/
- Total disclosed funding: $2.3M
- Latest round: Seed (Oct 31, 2024)
- Investors on record: 3

## About

Based in San Francisco, US, and founded in 2023 by co-founders Sriya Maram (CEO) and Rush Shahani, Netla Inc., doing business as Persana AI, operates as a provider of a data orchestration platform, offering AI-driven tools to simplify and personalize prospecting efforts for companies aiming to scale sales and improve lead generation. In October 2024, Persana AI raised USD 2.3 million in seed funding from Y Combinator, Race Capital, and Stage 2 Capital.

The company provides a sales automation platform that offers data enrichment and AI-powered prospecting solutions to sales and marketing teams. The platform’s services include integrations with CRM tools, AI-based signals, and waterfall enrichments. Moreover, the firm offers solutions such as data orchestration, AI-driven personalization, and contact enrichment for targeted sales outreach. Additionally, Persana AI also provides services such as workflow automation and signal-based selling to simplify lead generation and engagement.

Persana AI’s revenue comes from a subscription model with several pricing tiers. The free plan offers 100 credits with no cost. The Starter plan is priced at USD 85/month (or USD 68/month when billed annually), including 2,000 credits. The Growth plan, at USD 189/month (or USD 151/month annually), provides 5,000 credits and extra integrations. The Pro plan is USD 500/month (or USD 400/month when billed annually), with 18,000 credits and additional CRM features. The Enterprise plan offers customized solutions, with pricing available upon request for high-volume teams.

The company is targeting expansion into Europe and Asia by the end of 2025, with the funding being utilized to support these initiatives.

## Funding rounds

- Seed, Oct 31, 2024, $2.3M — Y Combinator, Stage 2 Capital, Race Capital

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Stage 2 Capital — Seed
- Race Capital (https://capitalatlas.ai/funds/race-capital) — Seed