# Persado

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/persado

- Industry: Software
- Headquarters: New York, US
- Website: www.persado.com/
- Total disclosed funding: $51M
- Latest round: Series C (Apr 5, 2016)
- Investors on record: 5

## About

Based in the US, Persado, Inc. specializes in enterprise AI solutions for marketing language generation and optimization, enhancing brand communication through personalized content.Persado, Inc. is focused on leveraging artificial intelligence to automate marketing content creation. Founded in 2012 and headquartered in New York, US, the company has undergone no significant pivots. The firm was co-founded by Alex Vratskides and Assaf Baciu, with Alex Vratskides currently serving as CEO. Persado has successfully raised USD 30.00 mn in its Series C funding round on April 5, 2016, led by Goldman Sachs Merchant Banking Division, with participation from American Express Ventures, Bain Capital, Citi Ventures, and StarVest Partners. They have completed a total of 3 deals.Persado offers a comprehensive enterprise AI platform designed to generate, optimize, and personalize marketing language at scale. The platform harnesses advanced AI agents and the largest database of non-compliant expressions to assess marketing content for compliance risks and performance expectations. Key use cases include automating the creation of compliant marketing content that aligns with brand voice and guidelines, significantly reducing compliance rejection rates and time to market. Persado's clientele includes eight of the top ten U.S. banks, spanning industries such as financial services, retail, telecommunications, and travel, with solutions targeted at enhancing customer engagement and performance metrics through hyper-personalized content.Persado's revenue model is based primarily on subscription services tailored for enterprise clients, enabling long-term partnerships through multi-year agreements. Clients gain access to Persado's generative AI capabilities, compliance analysis tools, and ongoing optimization support. The revenue structure emphasizes B2B partnerships, particularly with financial institutions and major retailers, for efficient generation of compliant marketing content. Specific pricing plans are not disclosed, but the engagement model promotes continuous service improvements and performance assessments. The flagship Motivation AI platform is central to Persado's offerings, significantly enhancing marketing outcomes while ensuring industry compliance.In April 2016, Persado raised USD 30.00 mn in Series C financing led by Goldman Sachs, which will be utilized to enhance their platform capabilities and expand their market reach. The company plans to introduce new products designed for additional marketing channels by the end of 2023, aiming at deeper integration of AI in client marketing strategies. Additionally, Persado is targeting expansion into the European and Asian markets to increase its global footprint and reach a broader client base.

## Funding rounds

- Series C, Apr 5, 2016, $30M — Bain Capital, StarVest Partners, Goldman Sachs Asset Management, American Express Ventures, Citi Ventures
- Series B, Jan 22, 2015, $21M — Bain Capital, StarVest Partners, American Express Ventures, Citi Ventures

## Investors

- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B, Series C
- StarVest Partners (https://capitalatlas.ai/funds/starvest-partners) — Series B, Series C
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B, Series C
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series B, Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C