# PERQ Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/perq-software

- Industry: Software
- Headquarters: Indianapolis, US
- Website: www.perq.com
- Total disclosed funding: $7.7M
- Latest round: Series A (Jul 8, 2019)
- Investors on record: 6

## About

PERQ Software, LLC is a digital marketing platform that provides lead management solutions specifically tailored for the multifamily residential sector in North America.Founded in 2001 in Indianapolis, US, PERQ Software, LLC specializes in lead management for the multifamily residential sector. The company has successfully executed 3 funding deals, with the latest being a Series A round in July 2019, raising USD 6.00 mn. This round was led by Poplar Ventures, and it included participation from other investors such as Allos Ventures and 4G Ventures. The company is co-founded by Andy Medley, Leslie Bach, and Scott Hill, with Andy Medley currently serving as CEO.PERQ is a digital marketing platform specializing in lead management solutions designed for the multifamily residential sector. Its core offerings integrate data-driven pay-per-click (PPC) advertising management, cross-channel conversational AI, automated follow-up and nurturing, and lead reactivation programs. By leveraging these tools, PERQ aids property management companies (PMCs) in enhancing their marketing efficiency while reducing lead acquisition costs. The platform automates early engagement with prospective renters, facilitating personalized website experiences that aim to convert visitors into tours and subsequent leases. PERQ’s clientele primarily consists of multifamily property owners and management companies operating in the United States and Canada, where they seek to optimize occupancy and streamline their marketing efforts.The revenue model for PERQ is structured around a subscription-based framework, allowing clients to access a suite of digital marketing tools tailored for multifamily properties. Transactions typically occur through annual or monthly subscription plans that provide access to various features, including PPC management, lead capture, and conversational AI services. Clients engage with PERQ to enhance their marketing strategies and improve lead conversion rates. The pricing structure varies based on the level of service and specific features utilized, with tiered plans catering to different sizes of property management companies. This subscription model facilitates ongoing revenue generation, ensuring that clients consistently benefit from the platform’s evolving capabilities.Following the Series A funding of USD 6.00 mn in July 2019, PERQ Software, LLC plans to enhance its product offerings and expand into new geographic markets. The company is currently designing new features aimed at improving engagement metrics for its clients. The funding will support these product development efforts, as well as enable expansion into additional regions across the United States and Canada.

## Funding rounds

- Series A, Jul 8, 2019, $6M — Allos Ventures, Elevate Ventures, Poplar Ventures, 4G Ventures, Collina Ventures, Jupiter Peak
- Seed, Nov 9, 2016, $1.7M — 4G Ventures

## Investors

- 4G Ventures (https://capitalatlas.ai/funds/4g-ventures) — Seed, Series A
- Allos Ventures (https://capitalatlas.ai/funds/allos-ventures) — Series A
- Elevate Ventures (https://capitalatlas.ai/funds/elevate-ventures) — Series A
- Poplar Ventures (https://capitalatlas.ai/funds/poplar-ventures) — Series A
- Collina Ventures (https://capitalatlas.ai/funds/collina-ventures) — Series A
- Jupiter Peak (https://capitalatlas.ai/funds/jupiter-peak) — Series A