# Permutive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/permutive

- Industry: Software
- Headquarters: London, UK
- Website: www.permutive.com
- Total disclosed funding: $104M
- Latest round: Series C (Nov 2, 2021)
- Investors on record: 4

## About

Permutive, Inc. is an innovative AI-driven platform that enhances data collaboration for publishers and advertisers, ensuring privacy-safe utilization of first-party data to drive revenue growth.Permutive, Inc. is a data collaboration platform founded in 2015 in London, UK. The company specializes in enabling publishers and advertisers to leverage privacy-safe, addressable data signals. The founders, Joe Root and Tim Spratt, have a background in technology and entrepreneurship. The company has raised a total of USD 75 mn through five funding rounds, with the latest being a Series C in November 2021, where they attracted investment from SB Investment Advisers, Ace & Company, EQT, and Octopus Investments.Permutive offers a comprehensive AI-powered platform designed for data collaboration. This platform serves as a predictive clean room, integrating features of a Data Management Platform (DMP) and curation capabilities while prioritizing privacy and data security. It allows for efficient collaboration across channels by combining first-party data with publisher signals, addressing challenges associated with limited ID pools and complex integrations. The client base spans various markets including North America and Europe, focusing on enhancing revenue for digital publishers and advertisers.In the most recent financial year of 2022, Permutive recorded revenues of USD 9,801,283.90, alongside an EBITDA loss of USD 13,137,070. The company primarily generates revenue through subscription services, which provide access to its data collaboration platform. Clients such as media organizations and advertising agencies sign annual contracts to utilize the platform for audience data activation and analytics, resulting in increased client engagement and advertising revenue.Following its most recent deal in November 2021, Permutive, Inc. plans to utilize the USD 75 mn raised in Series C funding to expand its audience platform and enhance its proprietary on-device technologies. The company's strategy includes launching new products that will further improve data collaboration capabilities. Additionally, Permutive aims to penetrate new markets, although specific regions have not been disclosed. This funding will support their initiatives to bolster technology and market presence.

## Funding rounds

- Series C, Nov 2, 2021, $75M — EQT, ACE & Company, Octopus Investments, SB Investment Advisers
- Series B, Jul 8, 2020, $19M — EQT, Octopus Investments
- Series A, Dec 28, 2017, $9.9M — EQT

## Investors

- EQT (https://capitalatlas.ai/funds/eqt) — Series A, Series B, Series C
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series B, Series C
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Series C
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series C