# Perimeter Medical Imaging

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/perimeter-medical-imaging

- Industry: Medical Devices & Equipment
- Headquarters: Toronto, Canada
- Website: www.perimetermed.com
- Total disclosed funding: $5M
- Latest round: Series A (Jul 22, 2015)
- Investors on record: 4

## About

Perimeter Medical Imaging Corp. develops advanced imaging solutions to enhance surgical outcomes in cancer treatments, focusing on real-time imaging technology that aids surgeons in achieving optimal results during procedures.Perimeter Medical Imaging Corp. specializes in medical imaging technology designed to improve surgical outcomes in oncology. Founded in 2013, the company is headquartered in Toronto, Canada. It has undergone a merger with New World Resource Corp. in June 2020, becoming publicly listed. Andrew Berkeley is noted as the founder of the company, and Adrian Mendes and Jeremy Sobotta currently serve as its CEOs. The company has secured CAD 48.70 mn through its latest PIPE funding round, led by Social Capital, contributing to its total amount raised of CAD 48.70 mn. Perimeter has participated in 9 deals, with its most recent deal occurring on December 15, 2021.Perimeter Medical Imaging specializes in innovative imaging solutions designed to enhance surgical outcomes in cancer treatments. The cornerstone of their offerings is the Perimeter Optical Coherence Tomography (OCT) system, which provides high-resolution, real-time imaging to assist surgeons in achieving clean margins during cancer surgeries. This technology aims to address the prevalent issue of re-excision surgeries resulting from positive margins, enabling surgeons to make informed decisions during procedures. The S-Series OCT, which has received 510(k) clearance, is primarily aimed at breast cancer surgery, but its applications may extend to other types of cancer and margin evaluations. The company's products are actively marketed in North America, particularly the United States and Canada, serving a customer base that includes hospitals, surgical centers, and breast cancer surgeons.Perimeter Medical Imaging generates revenue through the sale of its OCT systems and related imaging services. Transactions typically occur through direct sales to healthcare institutions, including hospitals and outpatient surgical centers, which utilize the technology in operating rooms. The company’s business model favors B2B interactions, where surgical facilities procure the S-Series OCT systems to improve surgical precision. While specific pricing structures for the products have not been detailed, the sales strategy involves one-time equipment purchases complemented by potential service contracts or ongoing support agreements, aligning with the healthcare industry's focus on integrating advanced technologies for enhanced patient care and operational efficiency.Perimeter Medical Imaging plans to use its recent funding of CAD 48.70 mn to support the commercialization of its FDA-cleared OTISTM medical imaging technology. The company aims to expand its product offerings and enhance its imaging solutions for surgical applications. As part of its growth strategy, Perimeter is targeting expansion into new geographic markets, particularly in the United States, by the end of 2022. Furthermore, the company anticipates launching new products designed to address additional surgical needs, thereby increasing its market presence and customer base.

## Funding rounds

- Series A, Jul 22, 2015, $5M — Roadmap Capital, Epic Capital Management, NorthView Ventures, Pathfinder Asset Management

## Investors

- Roadmap Capital (https://capitalatlas.ai/funds/roadmap-capital) — Series A
- Epic Capital Management — Series A
- NorthView Ventures — Series A
- Pathfinder Asset Management — Series A