# Performance Livestock Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/performance-livestock-analytics

- Industry: Software
- Headquarters: Ames, US
- Website: www.performancelivestockanalytics.com
- Latest round: Seed (Jun 1, 2019)
- Investors on record: 1

## About

Performance Livestock Analytics, Inc. specializes in cattle management solutions, leveraging data to enhance operational efficiency for livestock producers. Their innovative software products streamline critical cattle operations, improving decision-making for users.Founded in 2015 and headquartered in Ames, US, Performance Livestock Analytics, Inc. offers software solutions for the cattle industry. The company has raised USD 7.5 mn in funding, with its most recent deal dated July 10, 2023, involving investors Alaris Capital and Builders VC. CEO Dane Kuper leads the company, which has completed a total of 4 funding deals to date.Performance Livestock Analytics offers two core products designed to enhance the operational efficiency of cattle producers: Performance Beef and Cattle Krush. Performance Beef is a comprehensive cattle management software that streamlines the feeding, performance, and health records for feedlot, stocker, and backgrounder producers. It facilitates better recordkeeping and data management, ultimately enabling users to optimize their cattle operations. Meanwhile, Cattle Krush provides real-time market pricing information on feeder cattle, live cattle, and corn, empowering clients to calculate instant breakevens, profit alerts, and financial projections. These services primarily cater to cattle producers in North America, including the United States and Canada, addressing the pressing needs of livestock operations seeking to leverage data for improved decision-making.The revenue model of Performance Livestock Analytics is centered around subscription-based services for its Performance Beef and Cattle Krush platforms. Clients range from individual cattle producers to larger operations, subscribing to these services for a recurring revenue stream. Specific pricing structures are not disclosed, but the direct-to-consumer model allows clients to tailor their subscription levels to their operational needs, enhancing the integration of these products into daily cattle management practices.In July 2023, Performance Livestock Analytics, Inc. raised USD 7.5 mn in venture funding to expand its offerings and scale operations. The company plans to develop new products and extend its market reach, with a particular focus on enhancing its software solutions to better support customer growth. The recent funding will facilitate these initiatives, ensuring that Performance Livestock Analytics can meet the evolving demands of the cattle industry and capture a larger share of the market.

## Funding rounds

- Seed, Jun 1, 2019 — Builders VC

## Investors

- Builders VC (https://capitalatlas.ai/funds/builders-vc) — Seed