# Perfora

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/perfora

- Industry: Consumer Products
- Headquarters: Gurugram, India
- Website: www.perforacare.com
- Total disclosed funding: $8.3M
- Latest round: Series B (Oct 9, 2024)
- Investors on record: 12

## About

Perfora, based in Gurugram, India, specializes in oral and dental care products, offering innovative solutions designed to enhance everyday oral hygiene and cater to health-conscious consumers.Founded in 2021 by Jatan Bawa and Tushar Khurana, Perfora operates as a direct provider of a range of dental care products. The company has engaged in 5 investment deals, with its latest funding round occurring on November 15, 2024, raising INR 398 million led by RPSG Ventures and supported by investors such as Lotus Herbals Pvt Ltd. and SARA Group. The firm has not undergone any significant pivots since its inception.Perfora focuses on providing a comprehensive range of oral and dental care products designed to enhance everyday oral hygiene. Their main offerings include electric toothbrushes, various toothpaste options, mouthwashes, dental flossers, teeth whitening kits, and accessories like tongue cleaners and manual toothbrushes. Each product is developed with the aim of addressing specific dental care needs, such as plaque removal, gum protection, and breath freshness, thereby catering to a diverse customer base that includes health-conscious individuals and families. Perfora's products emphasize the use of natural ingredients, appealing to consumers seeking eco-friendly and health-oriented solutions. The company's offerings are available in multiple geographical markets, with a notable presence in India, reflecting their commitment to improving oral care for millions of consumers in the region.For the most recent year, 2023, Perfora reported a revenue of INR 1,876,832.10, while experiencing an EBITDA loss of INR 633,722.10. The company generates revenue through a direct-to-consumer model, allowing customers to purchase products directly from their platform. Their transaction structure is based on individual sales and value packs, complemented by promotional offers that encourage repeat purchases.Following its recent fundraising of INR 398 million in November 2024, Perfora is poised to expand its product line significantly. The company plans to introduce new dental care products aimed at addressing a wider array of consumer needs. Additionally, they are targeting expansion into new geographical markets, with specific plans to reach further regions in India and potentially explore opportunities in international markets. The funding will be utilized to enhance the variety of its offerings, fortifying its market presence.

## Funding rounds

- Series B, Oct 9, 2024, $4.7M — RPSG Ventures, Sauce.vc, Dominor Investment, Lotus Herbals Pvt Ltd., SARA Group
- Series A, Feb 23, 2023, $2.3M — RPSG Ventures, Sauce.vc, Dominor Investment, Lotus Herbals Pvt Ltd., Huddle Ventures, AL trust, Thapar Vision, Eighty Seven Fifty Six Ventures LLP
- Seed, Jun 1, 2022, $0.9M — Shiprocket, Sauce.vc, Dominor Investment, Lotus Herbals Pvt Ltd.
- Seed, Mar 2, 2022, $0.1M — Slingshot Investments, SiriusOne Capital
- Seed, Jul 5, 2021, $0.3M — Sauce.vc, Huddle Ventures

## Investors

- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed, Series A, Series B
- Huddle Ventures — Seed, Series A
- Slingshot Investments — Seed
- SiriusOne Capital (https://capitalatlas.ai/funds/siriusone-capital) — Seed
- Shiprocket — Seed
- Dominor Investment (https://capitalatlas.ai/funds/dominor-investment) — Seed, Series A, Series B
- Lotus Herbals Pvt Ltd. — Seed, Series A, Series B
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series A, Series B
- AL trust — Series A
- Thapar Vision (https://capitalatlas.ai/funds/thapar-vision) — Series A
- Eighty Seven Fifty Six Ventures LLP — Series A
- SARA Group — Series B