# Perelel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/perelel

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.perelelhealth.com
- Total disclosed funding: $10M
- Latest round: Series A (Dec 6, 2023)
- Investors on record: 3

## About

Based in California, US, and founded in 2020 by its Co-CEO Alexandra Taylor, and Victoria Thain Gioia, and co-founder Dr. Banafsheh Bayati, Perelel Inc. operates as a manufacturer of prenatal health vitamins for stage womanhood. In November 2025, Perelel raised USD 27 million in growth funding from new investor Prelude Growth Partners, with participation from returning investors Unilever Ventures, Willow Growth Partners, and Selva Ventures.
Perelel Inc. offerings include a conception support pack, 1st-trimester prenatal pack, 2nd-trimester prenatal pack, 3rd-trimester prenatal pack, PCOS support pack, libido support, daily iron ease, mom multi support pack (for postpartum and early motherhood), women’s daily vitamin trio (for women of all reproductive age), and men’s multi support pack, as well as supplemental products.

## Funding rounds

- Series A, Dec 6, 2023, $5.5M — Unilever Ventures, Selva Ventures, Willow Growth Partners
- Seed, Jul 19, 2022, $4.7M — Unilever Ventures, Willow Growth Partners

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Seed, Series A
- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Seed, Series A
- Selva Ventures (https://capitalatlas.ai/funds/selva-ventures) — Series A