# Percolate Industries

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/percolate-industries

- Industry: Software
- Headquarters: New York, US
- Website: www.percolate.com
- Total disclosed funding: $104M
- Latest round: Series D (Mar 14, 2019)
- Investors on record: 12

## About

Percolate Industries, Inc. is a marketing technology company that provides solutions for digital asset management, content planning, and performance analytics, enhancing the efficiency of marketing operations for businesses across various sectors.Founded in 2011, Percolate Industries, Inc. specializes in marketing technology solutions that streamline content management and marketing operations. The company is headquartered in New York, US. In November 2019, Percolate was acquired by Seismic Software, Inc., with the financial terms of the acquisition undisclosed. The company has been involved in 7 investment deals, with its most recent funding round being a Series D, raising USD 32.00 mn, bringing the total amount raised to USD 32.00 mn. Key investors in the latest round include Capital IP Investment Partners, Granite Asia, Lightspeed Venture Partners, and Sequoia Capital.Percolate, now part of the Seismic platform, offers a suite of solutions to enhance marketing operations and content management for businesses. Its core products include advanced digital asset management, content planning, and performance analytics tools that address critical marketing challenges, enabling efficient content distribution and effective brand governance. The company serves a diverse client base across sectors such as consumer goods, technology, and finance, primarily targeting marketing professionals and brand managers who aim to optimize campaign performance across multiple channels.Percolate operates on a subscription-based revenue model, allowing clients to access its marketing solutions through tiered service plans. The transactions typically involve annual or multi-year contracts, catering to businesses of all sizes, from startups to large enterprises. This structure provides flexibility and scalability, ensuring clients receive tailored solutions that meet their specific marketing needs while combining digital asset management with integrated analytics functionalities.Following its acquisition in November 2019, Percolate aims to leverage its integration with Seismic to enhance its product offerings and expand its market reach. The company plans to introduce new marketing solutions and extend its services to additional markets, with particular focus on North America and Europe. The recent funding will be utilized to support these initiatives, enhancing product development and market entry strategies to better serve a wider range of clients.

## Funding rounds

- Series D, Mar 14, 2019, $32M — Lightspeed Venture Partners, Hong Shan, Granite Asia, Capital IP Investment Partners
- Series C, May 14, 2015, $38M — Lightspeed Venture Partners, Hong Shan, Granite Asia, First Round Capital, Transmedia Capital, Lerer Hippeau Ventures, Advancit Capital, Slow
- Series B, Apr 4, 2014, $24M — Hong Shan, Granite Asia, First Round Capital, Transmedia Capital, Lerer Hippeau Ventures, Advancit Capital, WPP Ventures
- Series A, Nov 9, 2012, $9M — Granite Asia, First Round Capital, Lerer Hippeau Ventures, Advancit Capital
- Seed, Dec 9, 2011, $1.5M — First Round Capital, Transmedia Capital, SV Angel, Lerer Hippeau Ventures, Advancit Capital, Neu Venture Capital, Slow

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A, Series B, Series C
- Transmedia Capital (https://capitalatlas.ai/funds/transmedia-capital) — Seed, Series B, Series C
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Lerer Hippeau Ventures — Seed, Series A, Series B, Series C
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Seed, Series A, Series B, Series C
- Neu Venture Capital (https://capitalatlas.ai/funds/neu-venture-capital) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed, Series C
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series A, Series B, Series C, Series D
- Hong Shan — Series B, Series C, Series D
- WPP Ventures (https://capitalatlas.ai/funds/wpp-ventures) — Series B
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series C, Series D
- Capital IP Investment Partners — Series D