# Percolata Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/percolata

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.percolata.com
- Total disclosed funding: $5M
- Latest round: Seed (Jan 12, 2015)
- Investors on record: 9

## About

Percolata Corporation specializes in advanced predictive analytics for the retail industry, utilizing machine learning to enhance sales forecasting and optimize staffing, thereby improving operational efficiency and customer satisfaction.Founded in 2012 and headquartered in Palo Alto, US, Percolata Corporation focuses on providing analytics solutions for the retail sector. The company has executed 5 deals, with its most recent funding round taking place on January 18, 2017, when it raised USD 9.57 mn in Series A funding from Spring Creek Ventures. The total amount raised by the company is USD 9.57 mn, valuing it at USD 37.495 mn post-money. The company is led by CEO Greg Tanaka, who is also the founder.Percolata provides advanced predictive analytics solutions tailored for the retail sector, focusing on sales forecasting and staffing optimization. The core products utilize machine learning and deep learning technologies to analyze and predict sales, foot traffic, and order volumes at retail locations on an hourly basis. These solutions assist retailers in optimizing staffing levels and marketing budgets, enhancing operational efficiency while increasing customer satisfaction and sales. The company’s clientele includes mid-sized and global retail brands across various sectors, particularly in apparel and pharmacy, with services primarily targeted at the United States market.Percolata operates on a pay-per-use revenue model, allowing clients to access its services without upfront costs or mandatory subscriptions. Revenue transactions typically occur when clients engage Percolata’s predictive analytics systems for sales forecasting and operational optimization, with billed services based on the data processed and insights delivered. This pricing approach is designed to appeal to a wide range of retail clients, enabling them to leverage Percolata’s technology while maintaining control over their operational expenditures.In January 2017, Percolata Corporation raised USD 9.57 mn in Series A funding, which it plans to use to enhance its analytics offerings. The company aims to develop new products designed specifically for emerging retail trends, although specific release dates have not been disclosed. In addition, Percolata is targeting expansion into international markets, focusing on Europe and Asia by 2023. The funding will support these initiatives, enhancing their capabilities and market reach.

## Funding rounds

- Seed, Jan 12, 2015, $5M — Menlo Ventures, Foundation Capital, Garage Technology Ventures, GV, Andreessen Horowitz, Cherubic Ventures, Rubicon Venture Capital
- Seed, Aug 1, 2013 — Social Starts, Techammer

## Investors

- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Techammer — Seed
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Garage Technology Ventures (https://capitalatlas.ai/funds/garage-technology-ventures) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Cherubic Ventures (https://capitalatlas.ai/funds/cherubic-ventures) — Seed
- Rubicon Venture Capital (https://capitalatlas.ai/funds/rubicon-venture-capital) — Seed