# Percepio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/percepio

- Industry: Software
- Headquarters: Vasteras, Sweden
- Website: www.percepio.com
- Total disclosed funding: $2.4M
- Latest round: Series A (Jun 25, 2020)
- Investors on record: 1

## About

Percepio AB specializes in software observability tools tailored for embedded systems development. Their innovative products enhance efficiency and reliability throughout product life cycles, empowering developers with real-time insights and diagnostics.Founded in 2009 in Vasteras, Sweden, Percepio AB focuses on providing advanced software solutions for embedded systems. The company was established by Johan Kraft, who leads as CEO and has a history of entrepreneurial ventures. In June 2020, Percepio raised SEK 22 million in Series A funding, led by Fairpoint Capital, marking a significant milestone in their funding journey. The total amount raised by the company to date stands at SEK 22 million, following two distinct funding rounds.Percepio's product offerings include Percepio Tracealyzer and Percepio Detect, designed to improve the development process of embedded systems. Tracealyzer enables developers to visualize and diagnose issues in real time, significantly reducing debugging time. Percepio Detect supports Observability Driven Development (ODD), facilitating better testing and debugging practices. The company serves a broad clientele, including notable organizations such as ABB Robotics, Neovigie, and Endress+Hauser, with their solutions marketed globally across North America, Europe, and parts of Asia.In 2024, Percepio generated a revenue of SEK 594,793.60, while reporting an EBITDA loss of SEK 334,810.90 for the same year. The company's revenue model is fundamentally based on subscription services for its software products, providing both annual and multi-year plans to its customers.Percepio AB aims to expand its product line with new software tools designed to enhance observability in embedded systems, although specific release dates are yet to be announced. The company is also targeting expansion into new geographic markets, particularly in Asia and North America, by the end of 2025. The SEK 22 million raised in Series A funding will be utilized to support these growth initiatives, facilitating product development and market penetration strategies.

## Funding rounds

- Series A, Jun 25, 2020, $2.4M — Fairpoint Capital

## Investors

- Fairpoint Capital (https://capitalatlas.ai/funds/fairpoint-capital) — Series A