# Pepperfry

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pepperfry

- Industry: Retail
- Headquarters: Mumbai, India
- Website: www.pepperfry.com
- Total disclosed funding: $199M
- Latest round: Series F (Feb 10, 2020)
- Investors on record: 6

## About

Based in Mumbai, India, and founded in 2011, Pepperfry Limited, formerly known as Trendsutra Platform Services Private Limited, has 8 team members, including Co-Founder and CEO Ambareesh Murty. The company has its studios operational in more than 25 Indian cities including Bengaluru, Pune, Noida, Gurugram, Mysore, New Delhi, Chandigarh, and others. Pepper Fry marketplace sells goods from all over the world, including its own brand, in verticals including furniture, home decor, bathroom, dining, and pet supplies, allowing consumers to select from a wide range of options for decorating homes at a low cost and with free delivery. The company plans to open several virtual reality studios, where customers can choose products using VR (Virtual Reality). In February 2026, Pepperfry Limited raised USD 17.6 million in venture funding co-led by Morde and Lighthouse Canton, with participation from New Age Ventures and F3 Advisors.

## Funding rounds

- Series F, Feb 10, 2020, $40M — Norwest Venture Partners, State Street Global Advisors, Goldman Sachs Asset Management, Bertelsmann India Investments, Pidilite Ventures
- Series E, Sep 21, 2016, $31M — Norwest Venture Partners, Goldman Sachs Asset Management, Zodius Capital, Bertelsmann India Investments
- Series D, Jul 28, 2015, $100M — Norwest Venture Partners, Goldman Sachs Asset Management, Zodius Capital, Bertelsmann India Investments
- Series C, May 27, 2014, $15M — Norwest Venture Partners, Bertelsmann India Investments
- Series B, Apr 2, 2013, $8M — Norwest Venture Partners
- Series A, Dec 12, 2011, $5M — Norwest Venture Partners

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A, Series B, Series C, Series D, Series E, Series F
- Bertelsmann India Investments (https://capitalatlas.ai/funds/bertelsmann-india-investments) — Series C, Series D, Series E, Series F
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series D, Series E, Series F
- Zodius Capital (https://capitalatlas.ai/funds/zodius-capital) — Series D, Series E
- State Street Global Advisors — Series F
- Pidilite Ventures (https://capitalatlas.ai/funds/pidilite-ventures) — Series F