# Pepperdata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pepperdata

- Industry: Software
- Headquarters: Sunnyvale, US
- Website: www.pepperdata.com
- Total disclosed funding: $21M
- Latest round: Series B (Mar 11, 2015)
- Investors on record: 8

## About

Pepperdata provides automated resource optimization solutions specifically designed to enhance cloud computing environments' efficiency and performance, particularly for Kubernetes workloads.Founded in 2012, Pepperdata is headquartered in Sunnyvale, US, and specializes in optimizing resources for cloud environments. The company has received funding from various investors, including Wing, Citi Ventures, and Silicon Valley Data Capital. Chad Carson and Lee Pittman are among the founders, with Ash Munshi serving as CEO. In March 2015, Pepperdata raised USD 15.79 mn in Series B financing, marking its third deal to date and totaling USD 15.79 mn raised since inception. The company has focused on enhancing its product offerings while expanding its client base across North America and Europe.Pepperdata specializes in automated resource optimization solutions designed to enhance the efficiency and performance of cloud computing environments, particularly for Kubernetes workloads. Their flagship product, the Pepperdata Capacity Optimizer, operates in real-time to optimize GPU, CPU, and memory usage, significantly reducing costs associated with overprovisioning waste. The end-users primarily include enterprises managing large-scale data workloads on platforms like Amazon EMR and Amazon EKS, notably in sectors such as finance, technology, and big data analytics. The company has positioned itself in various geographical markets, including North America and Europe, catering to a client base that seeks to improve infrastructure efficiency and operational cost savings without requiring manual tuning or application code changes. Over its operational history, Pepperdata has consistently delivered solutions that enable clients to achieve substantial cost reductions and performance improvements across their cloud environments.Pepperdata generates revenue through subscription-based models that allow clients to access their software solutions, such as the Capacity Optimizer and the Free FinOps Dashboard. These subscriptions typically include tiers that offer varying levels of service and support, tailored to meet the specific needs of business users managing large datasets and cloud infrastructure. The transaction structure is primarily B2B, with agreements made directly between Pepperdata and its enterprise customers, reflecting a focus on long-term partnerships aimed at optimizing cloud spending. The firm's pricing plans are structured to provide immediate cost savings to clients, often with a guarantee of ROI within a specified timeframe. Additionally, Pepperdata's solutions are designed to support ongoing cost management and resource optimization, reinforcing their value proposition in the competitive landscape of cloud optimization services.Pepperdata aims to leverage its recent funding of USD 15.79 mn from the Series B round to enhance product development and market expansion. The company is working on launching new products designed for the evolving needs of cloud resource management, although specific release dates have yet to be disclosed. Pepperdata is targeting expansion into additional markets within Europe and Asia by the end of 2023, reflecting its strategy to increase its global footprint. The funding will support these initiatives, allowing the company to innovate further and optimize its operations.

## Funding rounds

- Series B, Mar 11, 2015, $16M — Morado Ventures, Signia Ventures, Citi Ventures, Wing, Sand Hill East, Silicon Valley Data Capital
- Series A, Mar 14, 2014, $3M — Webb Investment Network, Signia Ventures
- Seed, Nov 13, 2012, $2M — Morado Ventures, Webb Investment Network, DCVC, Signia Ventures

## Investors

- Morado Ventures (https://capitalatlas.ai/funds/morado-ventures) — Seed, Series B
- Webb Investment Network (https://capitalatlas.ai/funds/webb-investment-network) — Seed, Series A
- DCVC (https://capitalatlas.ai/funds/dcvc) — Seed
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed, Series A, Series B
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series B
- Wing (https://capitalatlas.ai/funds/wing) — Series B
- Sand Hill East — Series B
- Silicon Valley Data Capital (https://capitalatlas.ai/funds/silicon-valley-data-capital) — Series B