# Pepper Body

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pepper-body

- Industry: Consumer Products
- Headquarters: Denver, US
- Website: www.wearpepper.com
- Total disclosed funding: $2M
- Latest round: Seed (Apr 12, 2020)
- Investors on record: 5

## About

Pepper Body, Inc. is a manufacturer focused on creating bras and swimwear designed specifically for individuals with smaller bust sizes, ensuring a comfortable and functional fit.Founded in 2017 and headquartered in Denver, US, Pepper Body, Inc. specializes in providing lingerie tailored for small bust sizes. The company has raised USD 2.00 mn in Seed funding as of April 12, 2020, from notable investors including Break Trail Ventures and Kokopelli Capital. The founders, Jaclyn Fu and Lia Winograd, have a vision for catering to a niche market, reflecting their commitment to innovation in intimate apparel.Pepper specializes in designing and manufacturing bras and swimwear specifically tailored for individuals with small bust sizes (AA, A, and B cups). Their core product offerings include a variety of styles such as push-up bras, wireless bras, and strapless options, all engineered to eliminate cup gaps and provide a natural fit without excessive padding. The company emphasizes comfort and functionality, utilizing carefully selected materials and designs to create products that feel like a second skin, catering to the specific needs of small-chested individuals. Their customer base primarily consists of women who seek well-fitting lingerie that celebrates their body types, marketed across multiple regions including the United States, Canada, and various European countries.Pepper generates revenue through direct-to-consumer sales primarily via their online platform, which supports a streamlined purchasing process for their bras and swimwear. The company employs a one-time purchase model, allowing customers to buy individual items without a subscription requirement. Key products such as the Lift Up Bra and Zero-G Wirefree Lift Up Bra are priced around USD 60 to USD 85, reflecting their premium offerings. Additionally, Pepper runs promotional campaigns encouraging customer engagement, such as offering free shipping on orders over USD 125, which fosters customer loyalty and repeat business.Pepper Body, Inc. is focusing on expanding its product range with new styles and designs of bras and swimwear, aimed at enhancing comfort and fit for their target demographic. The company is also planning to enter additional geographic markets beyond the current offerings in the US, Canada, and Europe. The recently raised USD 2.00 mn in Seed funding will support these initiatives, facilitating product development and market expansion efforts.

## Funding rounds

- Seed, Apr 12, 2020, $2M — NYU Venture Capital, Precursor Ventures, Kokopelli Capital, Break Trail Ventures, Denver Venture

## Investors

- NYU Venture Capital (https://capitalatlas.ai/funds/nyu-venture-capital) — Seed
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed
- Kokopelli Capital (https://capitalatlas.ai/funds/kokopelli-capital) — Seed
- Break Trail Ventures (https://capitalatlas.ai/funds/break-trail-ventures) — Seed
- Denver Venture (https://capitalatlas.ai/funds/denver-venture) — Seed