# Pepo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pepo

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.pepo.com
- Total disclosed funding: $2.8M
- Latest round: Seed (Mar 14, 2017)
- Investors on record: 4

## About

Pepo, Inc. specializes in providing premium domain names, particularly pepo.com, facilitating brand identity for various industries through streamlined domain transfer services and logo design assets.Founded in 2016, Pepo, Inc. operates out of Palo Alto, US, offering premium domain name services. The company was established by Gil Daniel and has completed two deals to date. In March 2017, Pepo raised USD 0.4 million in a Seed round from Greycroft Partners and other unspecified investors, marking its most recent funding event. Pepo.com offers a premium domain name that serves as a distinctive digital asset for various industries, including beverage brands, delivery services, transportation companies, and sports apparel retailers. The core product, the domain name pepo.com, is accompanied by logo design source files, allowing customers to establish a strong brand identity immediately upon purchase. The domain transfer process is streamlined through partnerships with major registrars, ensuring that clients receive full DNS access without delays. Customers include entrepreneurs, business owners, and branding agencies seeking to enhance their online presence. The company operates primarily in the United States, but its services are accessible to a global market, as digital domain purchases can be made from anywhere.Pepo, Inc. generates revenue through the sale and lease of premium domain names, including pepo.com. Transactions typically occur through direct-to-consumer sales, where customers purchase domain names outright or opt for a lease-to-own model. This model allows clients immediate access to the domain while making monthly payments until they own it fully. The pricing structure for premium domains can vary significantly based on demand and perceived value, although specific pricing details for individual domains are not disclosed. Customers are also provided with a logo design as part of the purchase, further enhancing the overall value of the transaction. Revenue is supplemented through ongoing customer engagement, including repeat business and referrals, reflecting the company's strong reputation in the marketplace.Following the Seed financing round in March 2017, Pepo, Inc. plans to utilize the raised USD 0.4 million to enhance its offerings and extend its market reach. The company is developing new products aimed at optimizing user experience in domain acquisition and exploring opportunities to expand into international markets, particularly targeting Europe and Asia by 2023.

## Funding rounds

- Seed, Mar 14, 2017, $0.4M — Greycroft
- Seed, Dec 6, 2016, $2.4M — Greycroft, Correlation Ventures, Tencent Investment, Vectr Ventures

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Seed
- Tencent Investment — Seed
- Vectr Ventures (https://capitalatlas.ai/funds/vectr-ventures) — Seed