# Penthera Partners

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/penthera-partners

- Industry: Software
- Headquarters: Pittsburgh, US
- Website: www.penthera.com
- Total disclosed funding: $7.6M
- Latest round: Series A (May 14, 2009)
- Investors on record: 4

## About

Penthera Partners, Inc. delivers advanced technology solutions focused on ad monetization and mobile video experiences, enhancing content accessibility and user engagement for clients in the media sector.Penthera Partners, Inc. is a technology company founded in 2005 and headquartered in Pittsburgh, US, specializing in mobile video solutions. It has engaged in 10 deals as an investment target, with its most recent funding round occurring in October 2017, where Liberty Global Ventures led a USD 6.18 mn investment. The company was established by Adam Berger, and currently, Michael Willner serves as the CEO.Penthera specializes in offering innovative solutions for ad monetization and mobile video viewing, primarily through its core product, the 2nd Look platform. This platform enhances ad-supported video-on-demand (VOD) services by implementing Server-Side Ad Insertion, which significantly reduces video startup times and optimizes monetization opportunities for clients. The company's managed solutions allow for secure and reliable offline mobile video playback, with features that support dynamic ad insertion and measurement capabilities. Penthera’s solutions cater to a diverse client base, including companies in the over-the-top (OTT) media sector seeking to improve user engagement and content accessibility. The geographical markets served by Penthera encompass North America, Europe, and parts of Asia, where demand for enhanced mobile video experiences is growing rapidly.Penthera’s revenue model is primarily structured around partnerships and B2B transactions, wherein clients integrate the company's technologies into their own platforms to deliver value-added services. The transactions typically involve licensing fees or revenue-sharing agreements based on the performance of video ads within the hosted content. For instance, a typical scenario may include an OTT service provider partnering with Penthera to utilize the 2nd Look platform, which would involve an upfront integration fee followed by recurring revenue based on user engagement metrics and ad performance. Specific pricing structures may vary depending on the client's requirements and the scale of deployment, but the offerings are designed to provide flexible options tailored to different business models in the media landscape. Penthera's flagship products, including the managed solutions for ad-supported VOD, are central to its revenue generation strategy, driving both client retention and growth within the competitive OTT market.Penthera Partners, Inc. plans to leverage recent funding to enhance its product offerings, including new iterations of the 2nd Look platform, aimed at further improving ad monetization strategies. The company aims to expand into emerging markets in Asia and Europe by 2025 to capitalize on growing demands for mobile video solutions. The USD 6.18 mn funding received in October 2017 from Liberty Global Ventures will support these growth initiatives and product developments.

## Funding rounds

- Series A, May 14, 2009, $0.7M — Innovation Works
- Series A, Jun 19, 2008, $0.3M — Innovation Works
- Series A, Feb 22, 2006, $6.5M — ITU Ventures, Warburg Pincus, Modeo LLC

## Investors

- ITU Ventures (https://capitalatlas.ai/funds/itu-ventures) — Series A
- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Series A
- Modeo LLC — Series A
- Innovation Works (https://capitalatlas.ai/funds/innovation-works) — Series A