# Pensa Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pensa-systems

- Industry: Software
- Headquarters: Austin, US
- Website: www.pensasystems.com
- Total disclosed funding: $23M
- Latest round: Series A (Jun 8, 2021)
- Investors on record: 8

## About

Pensa Systems, Inc. leverages advanced Vision AI technology to enhance inventory management and operational efficiency for retailers, offering powerful solutions that optimize stock levels and improve customer experience.Founded in 2016 and headquartered in Austin, US, Pensa Systems specializes in delivering Vision AI solutions tailored for the retail industry. The founders include Bryan Ribas, Jason Reneau, Jim Dutton, Joel Iventosch, and Pinar Kaprali. In June 2021, the company raised USD 11 mn in Series A funding led by ATX Venture Partners, marking a significant milestone in its funding journey, which has totaled USD 13.544 mn across 4 deals. The company has not undergone notable strategic pivots or changes in operations since its inception.Pensa Systems specializes in Vision AI solutions designed specifically for the retail sector. Their core offering involves advanced technology that identifies items on retail shelves, digitally reconstructs shelf layouts, and monitors inventory accuracy by flagging discrepancies. This technology is particularly useful for retailers looking to optimize stock levels and improve operational efficiency. Pensa's client base includes major companies like Johnson & Johnson and Kellogg's, serving retailers primarily in the United States and Europe. The end-users of their products typically include retail management teams who need reliable insights to ensure that shelves are properly stocked and organized, thus enhancing overall customer experience.Pensa Systems operates on a B2B model, providing its Vision AI solutions through subscription-based services and partnerships with major retailers and consumer packaged goods (CPG) brands. Transactions typically involve an initial setup fee followed by recurring subscription payments for continuous access to software updates and support services. The company’s flagship offerings include various AI-driven tools that assist retailers in achieving optimal inventory visibility, which is essential for maintaining competitive advantage. Specific pricing structures for these services are determined based on the scale of implementation and the specific needs of the retail clients, ensuring tailored solutions that meet diverse operational challenges.Following its most recent funding round in June 2021, Pensa Systems, Inc. plans to leverage the USD 11 mn raised to enhance its AI and drone retail shelf monitoring capabilities. The company aims to expand its product offerings and explore new geographic markets, with a focus on increasing its presence across North America and Europe by 2023. The funding will support the development and launch of new technology solutions designed to further optimize inventory management for retailers.

## Funding rounds

- Series A, Jun 8, 2021, $11M — Circle K, Commerce Ventures, ATX Venture Partners, ZX Ventures, RevTech Ventures, Food Retail Ventures
- Seed, Nov 19, 2019, $10M — Capital Factory, Commerce Ventures, Signia Ventures, ATX Venture Partners, RevTech Ventures
- Seed, May 22, 2018, $2.2M — ATX Venture Partners, ZX Ventures

## Investors

- ATX Venture Partners (https://capitalatlas.ai/funds/atx-venture-partners) — Seed, Series A
- ZX Ventures (https://capitalatlas.ai/funds/zx-ventures) — Seed, Series A
- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Seed
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Seed, Series A
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed
- RevTech Ventures (https://capitalatlas.ai/funds/revtech-ventures) — Seed, Series A
- Circle K — Series A
- Food Retail Ventures (https://capitalatlas.ai/funds/food-retail-ventures) — Series A