# Penrod

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/penrod

- Industry: Healthcare IT
- Headquarters: Milwaukee, US
- Website: www.penrod.co
- Total disclosed funding: $8M
- Latest round: Series A (Feb 3, 2022)
- Investors on record: 2

## About

Based in Wisconsin, US, and founded in 2012 by CEO Chris Widmayer, Penrod Inc. developer of custom salesforce healthcare solutions designed to automate, streamline, and optimize processes. The company's platform automates workflows, increases sales, simplifies self-service, provides personal experiences, and enables omnichannel engagement. In February 2022, Penrod Inc. raised USD 8 million in a venture funding round co-led by Salesforce Ventures and the Milwaukee family office.

The company's products and services include Salesforce health cloud, marketing cloud, sales cloud, service cloud, experience cloud, and pardot. The Sales Cloud experiences assist healthcare to track and convert leads, automating workflows, and driving revenue growth in both business to business (B2B) and business to customer (B2C) segments. Salesforce Health Cloud provides a singular platform to access and leverage all patient information with a 360-degree view of each patient profile with demographics, clinical metrics, and integrated critical data from electronic health record systems. In addition, it helps in utilizing patient insights for growth campaigns, patient outreach, physician recruitment, patient acquisition, and more. Marketing Cloud assists in the creation of engaging experiences by linking customers with email, social, mobile, and web engagements. Salesforce Configure Price Quote enables teams to configure items, create price orders, and generate quotes.

## Funding rounds

- Series A, Feb 3, 2022, $8M — Salesforce Ventures, Milwaukee family office

## Investors

- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A
- Milwaukee family office — Series A