# Penetrace AS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/penetrace

- Industry: Software
- Headquarters: Oslo, Norway
- Website: www.penetrace.com
- Latest round: Seed (Sep 11, 2009)
- Investors on record: 1

## About

Penetrace AS is a software-as-a-service (SaaS) provider focused on enhancing operational effectiveness through data-driven insights and marketing optimization tools.Founded in 2007 and headquartered in Oslo, Norway, Penetrace AS specializes in delivering actionable insights for media budgeting and campaign effectiveness. The company was acquired by Verdane Capital Advisors from Skagerak Venture Capital in September 2018.Penetrace offers a SaaS platform that transforms data into actionable insights, leveraging machine learning to optimize media budgets and improve marketing campaign effectiveness. The platform serves a diverse clientele, including several hundred brand owners primarily in North America and Europe, allowing them to monitor key performance indicators throughout the purchasing process.In the most recent financial year of 2022, Penetrace reported a revenue of USD 3.01 mn and an EBITDA of USD 28,928.8.Penetrace AS is focused on developing new products aimed at expanding its service offerings. The company plans to enhance its platform's capabilities to further assist brands in optimizing marketing strategies. Additionally, it is exploring expansion into new geographic regions, with specific targets in Europe by 2025. The recent acquisition funding will support these initiatives, allowing Penetrace to invest in product development and market penetration strategies.

## Funding rounds

- Seed, Sep 11, 2009 — Skagerak Capital

## Investors

- Skagerak Capital (https://capitalatlas.ai/funds/skagerak-capital) — Seed