# Pendula

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pendula

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.pendula.com
- Total disclosed funding: $4.6M
- Latest round: Series B (Jul 9, 2021)
- Investors on record: 4

## About

Pendula is a customer engagement platform that empowers businesses to enhance two-way communication with their clients via email, SMS, social media, and chat across multiple channels.Founded in 2017 in Sydney, Australia, Pendula specializes in customer engagement solutions. The company's strategic focus has remained consistent, emphasizing innovative communication tools. Under the leadership of CEO Alex Colvin, Pendula has successfully raised a total of AUD 3.000 mn in funding, with its most recent deal taking place on 14 August 2023, attracting investors such as Certane, Dunton Pty Ltd, Hacar Pty. Ltd, and Tiger & Bear Partners.Pendula offers a next-generation customer engagement platform that features an Engagement Hub, Workflow Studio, and AI Agents, facilitating personalized communication across channels. This platform allows businesses to create automated customer journeys based on real-time insights, and it integrates seamlessly with existing systems. Pendula serves industries such as retail, finance, healthcare, telecommunications, utilities, and education, with a focus on markets in North America, Europe, and Asia-Pacific.Pendula operates on a subscription-based revenue model, where clients pay for access to its customer engagement platform features. The subscription structure includes both monthly and annual options, allowing businesses to orchestrate targeted campaigns effectively. Additional features like AI Decisioning and analytics tools further enhance the engagement capabilities, with pricing tailored to meet the needs of various clients, from small enterprises to large corporations.In August 2023, Pendula raised AUD 3.000 mn in venture debt funding to expand its operations. The company plans to hire 10 new staff members at its upcoming locations in London and Singapore, with a strategic focus on growth in the ASEAN and European markets. This funding will support the development and launch of new products while driving the company’s expansion into these targeted regions.

## Funding rounds

- Series B, Jul 9, 2021, $3.7M — MA Asset Management, Platform Venture Capital, EVP
- Series A, Sep 12, 2018, $0.8M — EVP, Hacar Pty. Ltd

## Investors

- EVP (https://capitalatlas.ai/funds/evp) — Series A, Series B
- Hacar Pty. Ltd — Series A
- MA Asset Management — Series B
- Platform Venture Capital — Series B