# Pendo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pendo

- Industry: Software
- Headquarters: Raleigh, US
- Website: www.pendo.io
- Total disclosed funding: $356M
- Latest round: Series F (Jul 15, 2021)
- Investors on record: 15

## About

Based in North Carolina, US, Pendo.io, Inc. was founded in 2013 by co-founders Todd Olson, Erik Troan, Eric Boduch, and Rahul Jain. The company offers a cloud platform for digital product creators and product development teams. Pendo has locations in San Francisco, CA, New York City, NY, Herzliya, Israel, London and Sheffield, UK, and Tokyo, Japan. In July 2024, Pendo.io, Inc., a portfolio company of Battery Ventures, Dingman Center Angels, Meritech Capital Partners, Silver Lake, General Atlantic, Thoma Bravo, Spark Capital, Core Capital Partners, Sapphire Ventures, Contour Venture Partners, IDEA Fund Partners, FirstMark Capital, Cross Creek, Tiger Global Management, Salesforce Ventures, Geodesic Capital, and B Capital Group, acquired Zelta Technology, Inc.

The company's cloud-based analytics and guidance platform help companies measure the customer experience within their applications. It enables cross-platform user behavior tracking, automated data collection, and user behavior trend visualization. By combining product usage statistics with user advice, communication, feedback, and planning tools, the company's platform provides an integrated solution for digital product teams, allowing organizations to evaluate and improve the customer experience within their apps.

The company generates revenue through its software subscription packages which include free, team, pro, and enterprise.

## Funding rounds

- Series F, Jul 15, 2021, $150M — Battery Ventures, Meritech Capital Partners, Silver Lake, General Atlantic, Sapphire Ventures, Contour Venture Partners, IDEA Fund Partners, Tiger Global Management, FirstMark Capital, Geodesic Capital, B Capital
- Series E, Oct 8, 2019, $100M — Battery Ventures, Meritech Capital Partners, General Atlantic, Sapphire Ventures, Tiger Global Management, FirstMark Capital, Cross Creek, Geodesic Capital
- Series D, Aug 30, 2018, $50M — Battery Ventures, Meritech Capital Partners, Spark Capital, Sapphire Ventures, Contour Venture Partners, FirstMark Capital, Geodesic Capital
- Series C, Jul 6, 2017, $25M — Battery Ventures, Meritech Capital Partners, Spark Capital, Core Capital Partners, Contour Venture Partners, IDEA Fund Partners, Salesforce Ventures
- Series B, Dec 7, 2016, $20M — Battery Ventures, Spark Capital, Core Capital Partners, Contour Venture Partners, IDEA Fund Partners, Salesforce Ventures
- Series A, Oct 1, 2015, $11M — Battery Ventures, Core Capital Partners, Contour Venture Partners, IDEA Fund Partners, Salesforce Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A, Series B, Series C, Series D, Series E, Series F
- Core Capital Partners — Series A, Series B, Series C
- Contour Venture Partners (https://capitalatlas.ai/funds/contour-venture-partners) — Series A, Series B, Series C, Series D, Series F
- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Series A, Series B, Series C, Series F
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B, Series C
- Spark Capital — Series B, Series C, Series D
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series C, Series D, Series E, Series F
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series D, Series E, Series F
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series D, Series E, Series F
- Geodesic Capital (https://capitalatlas.ai/funds/geodesic-capital) — Series D, Series E, Series F
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series E, Series F
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E, Series F
- Cross Creek (https://capitalatlas.ai/funds/cross-creek) — Series E
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series F
- B Capital (https://capitalatlas.ai/funds/b-capital) — Series F