# Pendella Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pendella-technologies

- Industry: Insurance
- Headquarters: Fort Myers, US
- Website: www.pendella.com
- Total disclosed funding: $8.1M
- Latest round: Seed (Mar 16, 2023)
- Investors on record: 11

## About

Based in Florida, US, and founded in 2018, Pendella Technologies, Inc. is a cloud-based platform that focuses on individual life and disability insurance. The founder of the company is Bob Gaydos, who now serves as CEO in the company. Previous to founding the company, Gaydos co-founded Choice Strategies and Choice Plus, both are health plan firms. In February 2022, Pendella Technologies, Inc. raised USD 5.11 million in seed funding co-led by new investors American Family Ventures and MassMutual Ventures, with participation from other new investors Assurity Ventures, Inc., Early Light Ventures, MTech Capital, RGAx and Service Provider Capital. Returning investors Aflac Innovation Partners, SixThirty and Total Administrative Services Corporation also participated in the round.

The company operates as an online platform that offers health plans to people in different ages, health status and income levels. The service is provided via white-labeled enterprise SaaS solution.

## Funding rounds

- Seed, Mar 16, 2023, $2.7M — Naples Technology Ventures
- Seed, Feb 11, 2022, $5.1M — SixThirty, American Family Ventures, MassMutual Ventures, Service Provider Capital, RGAx, MTech Capital, Aflac Innovation Partners, Early Light Ventures, Total Administrative Services Corporation, Assurity Ventures, Inc.
- Seed, Oct 21, 2021, $0.3M — SixThirty, Aflac Innovation Partners

## Investors

- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Seed
- Aflac Innovation Partners (https://capitalatlas.ai/funds/aflac-innovation-partners) — Seed
- American Family Ventures (https://capitalatlas.ai/funds/american-family-ventures) — Seed
- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Seed
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Seed
- RGAx — Seed
- MTech Capital (https://capitalatlas.ai/funds/mtech-capital) — Seed
- Early Light Ventures (https://capitalatlas.ai/funds/early-light-ventures) — Seed
- Total Administrative Services Corporation (https://capitalatlas.ai/funds/total-administrative-services-corporation) — Seed
- Assurity Ventures, Inc. — Seed
- Naples Technology Ventures (https://capitalatlas.ai/funds/naples-technology-ventures) — Seed