# Peloton Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peloton-technology

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Menlo Park, US
- Website: www.peloton-tech.com
- Total disclosed funding: $107M
- Latest round: Series B (Apr 12, 2017)
- Investors on record: 20

## About

Peloton Technology, Inc. provides innovative agricultural technology solutions that enhance the productivity and efficiency of farming operations through advanced data analytics and connectivity systems.Founded in 2011 in Menlo Park, US, Peloton Technology, Inc. specializes in precision agricultural systems aimed at optimizing tractor and implement performance. The company has undergone strategic pivots but operates independently without any known subsidiaries. Joseph Gerdes and Stephen Boyd founded the company, with Stephen Boyd currently serving as CEO. Peloton has raised a total of USD 60.00 mn through multiple funding rounds, with the latest being a Series B round led by Omnitracs, LLC on April 11, 2021.Peloton Technology, Inc. specializes in advanced agricultural technology solutions focused on improving the efficiency of farming operations. Their core offerings include precision agricultural systems that leverage data analytics to enhance tractor performance. These products are designed to address challenges faced by modern farmers, including yield improvement and cost reduction. Their technology is integrated with existing farm equipment and is utilized by large agricultural producers across the US, Canada, and select European markets.Peloton Technology, Inc. generates revenue through a business-to-business model, primarily partnering with agricultural equipment manufacturers and selling directly to farming enterprises. Their revenue model includes subscription-based agreements that provide clients access to ongoing software updates and support, with tiered pricing plans tailored to different sizes of agricultural operations. Their flagship products deliver real-time data analytics and actionable insights, enhancing operational efficiency for various customer segments from small farms to large agribusinesses.As of April 2021, Peloton Technology, Inc. discontinued its operations. Therefore, there are no current plans for new product launches, market expansions, or utilization of recent funding, as the company is no longer active.

## Funding rounds

- Series B, Apr 12, 2017, $60M — US Venture Partners, Band of Angels, Intel Capital, Mitsui & Co. USA, NGP Capital, Volvo Group Venture Capital, SLB, Lockheed Martin, UPS Strategic Enterprise Fund, Sand Hill Angels, BP Ventures, Omnitracs, LLC, Birchmere, B37 Ventures, DENSO International America, Inc., OKAYA & CO., LTD., Breakthrough Fuel LLC, Xplorer Capital
- Series B, Feb 9, 2017, $30M — Intel Capital
- Series A, Jul 23, 2015 — NGP Capital
- Series A, Mar 18, 2015, $16M — Band of Angels, Intel Capital, Volvo Group Venture Capital, Magna International Inc., UPS Strategic Enterprise Fund, Sand Hill Angels, Castrol innoVentures, Birchmere, DENSO International America, Inc.
- Seed, Dec 4, 2014 — NGP Capital, Sand Hill Angels
- Seed, Apr 1, 2013, $0.9M — Band of Angels, Birchmere

## Investors

- Band of Angels (https://capitalatlas.ai/funds/band-of-angels) — Seed, Series A, Series B
- Birchmere (https://capitalatlas.ai/funds/birchmere) — Seed, Series A, Series B
- NGP Capital (https://capitalatlas.ai/funds/ngp-capital) — Seed, Series A, Series B
- Sand Hill Angels (https://capitalatlas.ai/funds/sand-hill-angels) — Seed, Series A, Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series A, Series B
- Volvo Group Venture Capital (https://capitalatlas.ai/funds/volvo-group-venture-capital) — Series A, Series B
- Magna International Inc. — Series A
- UPS Strategic Enterprise Fund (https://capitalatlas.ai/funds/ups-strategic-enterprise-fund) — Series A, Series B
- Castrol innoVentures (https://capitalatlas.ai/funds/castrol-innoventures) — Series A
- DENSO International America, Inc. — Series A, Series B
- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series B
- Mitsui & Co. USA — Series B
- SLB — Series B
- Lockheed Martin — Series B
- BP Ventures (https://capitalatlas.ai/funds/bp-ventures) — Series B
- Omnitracs, LLC — Series B
- B37 Ventures (https://capitalatlas.ai/funds/b37-ventures) — Series B
- OKAYA & CO., LTD. — Series B
- Breakthrough Fuel LLC — Series B
- Xplorer Capital (https://capitalatlas.ai/funds/xplorer-capital) — Series B