# Peloton Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peloton-interactive

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.onepeloton.com/
- Total disclosed funding: $973M
- Latest round: Series F (Aug 2, 2018)
- Investors on record: 14

## About

Based in New York, US, and founded in 2012 by Graham Stanton, John Foley, Tom Cortese, and Yony Feng, Peloton Interactive, Inc. is a manufacturer of treadmills, exercise bikes, cycling shoes, apparel, dumbbells, resistance bands, and exercise mats that allows customers to buy online. In September 2019, Peloton Interactive, Inc. raised USD 100 million in PIPE funding from TCV. In September 2019, Peloton Interactive, Inc. was listed on Nasdaq under the ticker symbol PTON.

Peloton’s product line includes Peloton Bike, Peloton Bike+, Peloton Tread, cycling shoes, dumbbells, earbuds, resistance bands, workout mat, heart rate monitor, yoga blocks, water bottle, jackets, sweatshirts, jogger, bras, leggings, and others. In addition, the company offers a mobile application with more than 10 workout types streaming on demand.

Peloton Interactive, Inc. generates revenue through subscription of its product packages, which include connected fitness (USD 39 per month) and peloton digital (USD 12.99 per month). In addition, the company also generates revenue from sales of its bike and tread and related accessories, delivery and installation services, branded apparel, and extended warranty agreements.

## Funding rounds

- Series F, Aug 2, 2018, $550M — Kleiner Perkins, TCV, Granite Asia, Questmark Management Company, True Ventures, Wellington Management, Fidelity Investments, Tiger Global Management, NBCUniversal Media, LLC, G Squared, Winslow Capital Management, Felix Capital, BAM Elevate
- Series E, May 11, 2017, $325M — Kleiner Perkins, Granite Asia, Questmark Management Company, True Ventures, Wellington Management, Fidelity Investments, NBCUniversal Media, LLC, BAM Elevate
- Series D, Nov 30, 2015, $75M — L Catterton
- Series C, Apr 7, 2015, $12M — True Ventures, Tiger Global Management
- Series B, Apr 24, 2014, $11M — Tiger Global Management

## Investors

- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series B, Series C, Series F
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series C, Series E, Series F
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series E, Series F
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series E, Series F
- Questmark Management Company (https://capitalatlas.ai/funds/questmark-management-company) — Series E, Series F
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series E, Series F
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series E, Series F
- NBCUniversal Media, LLC — Series E, Series F
- BAM Elevate (https://capitalatlas.ai/funds/bam-elevate) — Series E, Series F
- TCV (https://capitalatlas.ai/funds/tcv) — Series F
- G Squared (https://capitalatlas.ai/funds/g-squared) — Series F
- Winslow Capital Management (https://capitalatlas.ai/funds/winslow-capital-management) — Series F
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Series F