# PeerIndex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peerindex

- Industry: Software
- Headquarters: London, UK
- Website: www.peerindex.com
- Total disclosed funding: $3.2M
- Latest round: Series A (Mar 13, 2012)
- Investors on record: 2

## About

PeerIndex specializes in audience intelligence solutions, leveraging data analytics to optimize marketing strategies and enhance brand engagement across various sectors and demographics.PeerIndex, now a part of Brandwatch, focuses on providing audience intelligence solutions that enhance marketing strategies. The company was acquired by Brandwatch on December 16, 2014, but detailed specifics about the founders or pivots in business strategy are not available. The company is located in London, UK. PeerIndex executed a total of 4 deals before its acquisition, raising a total of GBP 1.13 mn, with a current valuation of GBP 2.407 mn.Brandwatch, formed through the merger of PeerIndex and Brandwatch, primarily offers sophisticated audience intelligence solutions designed to enhance marketing strategies. Their flagship product, Brandwatch Audiences, utilizes the most extensive influencer database available to provide insights on audience interests, demographics, and engagement patterns. This service enables companies to dissect their target market’s conversations, identify key influencers, and curate their marketing efforts based on comprehensive data analytics. With clients ranging from small businesses to large enterprises across diverse sectors, Brandwatch's solutions are particularly prevalent in North America, Europe, and Asia-Pacific markets. The company aims to empower brands by facilitating a deeper understanding of their customers, allowing for more effective and targeted marketing initiatives.In 2023, Brandwatch reported a revenue of GBP 931,139,000 and an EBITDA of GBP 250,676,000. The company generates revenue primarily through subscription-based models that cater to businesses looking for social media monitoring, consumer insights, and influencer marketing solutions. Clients typically engage in annual contracts, gaining access to various service tiers based on their specific needs. These subscriptions may encompass services such as social media management and analytical tools, which enable companies to gain actionable insights from online conversations and audience sentiments. The revenue structure emphasizes a scalable approach, allowing clients to select solutions tailored to their marketing objectives.Brandwatch plans to further expand its suite of products with new audience intelligence tools set to launch in the coming year, enhancing its capabilities in data analysis and consumer insights. The company aims to penetrate additional markets in Asia and North America by the end of 2025, utilizing recent funding to bolster these initiatives. The acquisition of PeerIndex has already integrated valuable audience analytics technology into Brandwatch’s offerings, providing a strong foundation for future growth.

## Funding rounds

- Series A, Mar 13, 2012, $3.2M — Meridian Venture Partners, Anthemis
- Series A, Jul 1, 2009 — Anthemis

## Investors

- Anthemis (https://capitalatlas.ai/funds/anthemis) — Series A
- Meridian Venture Partners (https://capitalatlas.ai/funds/meridian-venture-partners) — Series A