# Peer39

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peer39

- Industry: Software
- Headquarters: New York, US
- Website: www.peer39.com
- Total disclosed funding: $27M
- Latest round: Series D (Apr 29, 2011)
- Investors on record: 5

## About

Peer39, Inc. offers advanced contextual targeting and analytics solutions, enabling advertisers to optimize campaigns with pre-bid, cookieless data across various platforms.Founded in 2006, Peer39, Inc. is headquartered in New York, US. The company specializes in providing contextual targeting solutions and was acquired by O3 Industries in August 2019 from Sizmek Technologies, Inc. Peer39's CEO is Mario Diez, whose background includes founding other companies in the marketing technology sector. The company has completed a total of 8 deals since its inception.Peer39 specializes in advanced contextual targeting and analytics, focusing on the delivery of pre-bid, cookieless data. Central to its offering is a sophisticated library of contextual categories that allows advertisers to identify and target relevant, safe, and high-quality inventory across platforms such as CTV, display, and online video. The company's solutions facilitate seamless optimization through powerful analytics, empowering clients to glean valuable insights for campaign enhancement. Peer39 serves a diverse customer base, including advertisers and marketing teams who require precise targeting capabilities in North America, Europe, and Asia-Pacific. By providing a toolset that incorporates modern performance metrics—including attention and viewability—Peer39 addresses the need for contextual relevance in advertising environments, ultimately enhancing audience engagement.Peer39 generates revenue through partnerships and direct business transactions with clients, primarily operating in a B2B model. The company provides subscription-based services that grant access to its extensive contextual data marketplace and advanced analytics tools. Clients, which include advertisers and media buyers, engage with Peer39's offerings to optimize their campaigns effectively; for instance, they may subscribe to access specific contextual data sets or analytics features pertinent to their marketing strategies. This model enables ongoing collaboration, allowing clients to leverage Peer39's innovative solutions as part of their advertising operations.Peer39 plans to enhance its product offerings by developing new analytics tools designed for release in late 2022. The company is also targeting expansion into the Asia-Pacific region and Europe by 2023, leveraging the recent funding of USD 20,000 to support these initiatives. The acquisition by O3 Industries is expected to further bolster Peer39's capabilities and market presence.

## Funding rounds

- Series D, Apr 29, 2011, $5.2M — Evergreen Partners, Canaan Partners
- Series C, May 27, 2009, $11M — Evergreen Partners, Canaan Partners, Dawntreader Ventures, JP Morgan Asset Management, Silicon Valley Bank
- Series B, Sep 1, 2007, $8.2M — Canaan Partners, Dawntreader Ventures, JP Morgan Asset Management
- Series A, Mar 7, 2007, $3M — Dawntreader Ventures

## Investors

- Dawntreader Ventures (https://capitalatlas.ai/funds/dawntreader-ventures) — Series A, Series B, Series C
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B, Series C, Series D
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series B, Series C
- Evergreen Partners — Series C, Series D
- Silicon Valley Bank — Series C