# Peel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peel

- Industry: Media
- Headquarters: Santa Clara, US
- Website: www.peel.com
- Total disclosed funding: $35M
- Latest round: Series C (Apr 5, 2013)
- Investors on record: 7

## About

Peel specializes in consumer products that enhance everyday experiences through innovative design, focusing particularly on mobile device accessories like screen protectors and cases.Founded in 2009 in Santa Clara, US, Peel produces mobile device accessories designed for practicality. The company raised USD 50 mn in Series D funding on October 9, 2014, led by Alibaba Group. Founders include Bala Krishnan, Khalid Mir, Kyle Cahill, Megan Flanagan, Trevor Fone, and Wim Putzeys, with Antonio Knight and Thiru Arunachalam serving as CEOs. Peel has successfully completed 6 deals to date, achieving a current valuation of USD 373.983 mn.Peel's core offerings center around innovative consumer products designed to enhance everyday experiences, with a focus on practicality and design. The company specializes in a range of mobile device accessories, including screen protectors and cases that prioritize both functionality and aesthetics. Released over the past few years, these products cater to a diverse customer base that spans globally, including markets in North America, Europe, and parts of Asia, ensuring that consumers from different regions can benefit from Peel's solutions.Peel generates revenue through a direct-to-consumer sales model via its e-commerce platform. Customers can purchase individual items or bundled packages at straightforward prices, enhancing their shopping experience. The company also collaborates with select retailers, further extending its market reach. This dual approach supports a consistent revenue stream and fosters customer loyalty.Peel plans to utilize its recent funding of USD 50 mn from the Series D financing to support the development of new product lines aimed at enhancing user experience further. The company is targeting expansion into new geographic markets, particularly in Asia, by the end of 2025, to cater to an increasingly diverse customer base. The funds raised will assist in the design and launch of these upcoming products to solidify Peel's presence in these new markets.

## Funding rounds

- Series C, Apr 5, 2013, $11M — TransLink Capital, Alibaba Group
- Series B, May 2, 2011, $17M — Lightspeed Venture Partners, Redpoint Ventures, Kapor Capital, Base Ventures
- Series A, Jun 30, 2010, $6.3M — Redpoint Ventures, Kapor Capital
- Seed, Oct 16, 2009, $1.2M — Harrison Metal

## Investors

- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Seed
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B
- Kapor Capital (https://capitalatlas.ai/funds/kapor-capital) — Series A, Series B
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series B
- Base Ventures (https://capitalatlas.ai/funds/base-ventures) — Series B
- TransLink Capital (https://capitalatlas.ai/funds/translink-capital) — Series C
- Alibaba Group — Series C