# Peel Away Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peel-away-labs

- Industry: Consumer Products
- Headquarters: Jersey City, US
- Website: www.peelaways.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Mar 1, 2019)
- Investors on record: 3

## About

Peel Away Labs designs innovative disposable, multi-layer fitted sheets to simplify caregiving for individuals facing incontinence or potty training challenges, enhancing hygiene and convenience for users.Founded in 2016 in Jersey City, US, Peel Away Labs specializes in unique disposable sheets for caregivers and families. The company has secured funding through 2 notable deals, including a SEED round in March 2019 led by New York Venture Partners, raising a total of USD 1.30 mn. The team is led by CEO Maxwell Cohen, one of the company's co-founders.PeelAways offers disposable, multi-layer fitted sheets that are designed for individuals managing incontinence or potty training. Their primary product allows users to peel away soiled layers, revealing a fresh sheet underneath without the hassle of stripping the entire bed. Targeted towards families and caregivers, these sheets are available in various sizes and are sold directly via their website, catering to customers across North America and Europe.PeelAways generates revenue through direct sales of their disposable sheets, with prices starting at USD 30.99 for a pack of five layers tailored to different bed sizes. The company employs a direct-to-consumer model and offers subscription options to facilitate repeat purchases, enhancing customer loyalty through promotional offers and discounts.Peel Away Labs is focused on expanding its product line and market reach. They aim to introduce new innovative products in response to customer feedback by the end of 2023. Additionally, the company plans to expand its presence in the European market, leveraging their recent SEED funding of USD 1.30 mn to support product development and marketing efforts, thereby enhancing their operational capacity.

## Funding rounds

- Seed, Mar 1, 2019 — Third Act Ventures
- Seed, Aug 1, 2018, $1.3M — Alpine Meridian Ventures, New York Venture Partners

## Investors

- Alpine Meridian Ventures (https://capitalatlas.ai/funds/alpine-meridian-ventures) — Seed
- New York Venture Partners (https://capitalatlas.ai/funds/new-york-venture-partners) — Seed
- Third Act Ventures (https://capitalatlas.ai/funds/third-act-ventures) — Seed