# Peddlr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peddlr

- Industry: Financial Services
- Headquarters: Catbalogan, Philippines
- Website: www.peddlr.io
- Total disclosed funding: $4.2M
- Latest round: Series A (May 2, 2023)
- Investors on record: 11

## About

Peddlr, based in the Philippines, provides a mobile Point of Sale (POS) system designed to empower small businesses with efficient sales tracking, inventory management, and expense tracking capabilities, even in low connectivity areas.Founded in 2020 in Catbalogan, Philippines, Peddlr offers a mobile POS system tailored for small businesses. The company has successfully completed 3 deals, with its most recent funding of PHP 215.000 mn raised during a Seed round on May 2, 2023. The investment came from notable investors including 335 Fund, 500 Global, and others. Peddlr was co-founded by Aiko Reyes, Luis Guerra, and is currently led by CEO Nel Laygo. The founders have a vision to transform how small businesses operate in the Philippines.Peddlr Philippines Inc. offers a comprehensive mobile Point of Sale (POS) system designed to support small businesses, whether they operate online or offline. The core product is the Peddlr app, which allows users to efficiently record sales, manage inventory, and track expenses, even in areas with limited internet connectivity. This user-friendly application provides features such as real-time inventory management, expense tracking, cash ledgers, and customer debt tracking, making it suitable for a diverse range of small business owners across more than 1,400 cities and municipalities in the Philippines. The app has been downloaded over 2 million times, affirming its relevance and utility for various small-scale enterprises, including street food vendors, cafés, and retail shops. By enabling easy transactions through a unique store link and facilitating the payment of bills and e-load sales, Peddlr positions itself as a vital tool for entrepreneurs looking to streamline their operations and enhance their profitability.In 2023, Peddlr reported a revenue of PHP 7,611,248, with an EBITDA amount of PHP -2,018,352. The company operates on a revenue model that includes free access to its core services while generating income from supplementary features such as e-load sales and various external device integrations.Peddlr aims to expand its services by launching new features and products tailored for small businesses. The company is exploring opportunities to enter new geographic markets across the Southeast Asia region by the end of 2024. The recent funding of PHP 215.000 mn will be utilized to enhance product development and scale operations, ensuring that Peddlr can effectively meet the needs of small business owners looking for comprehensive solutions.

## Funding rounds

- Series A, May 2, 2023 — Kaya Founders
- Seed, Jan 31, 2022, $4.2M — 500 Global, Vulpes Investment Management, Patamar Capital, KDV Capital, Foxmont Capital Partners, January Capital, XA Network, Nordstar, Crestone Venture Capital, Kaya Founders, 335 Fund

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Vulpes Investment Management (https://capitalatlas.ai/funds/vulpes-investment-management) — Seed
- Patamar Capital (https://capitalatlas.ai/funds/patamar-capital) — Seed
- KDV Capital (https://capitalatlas.ai/funds/kdv-capital) — Seed
- Foxmont Capital Partners (https://capitalatlas.ai/funds/foxmont-capital-partners) — Seed
- January Capital (https://capitalatlas.ai/funds/january-capital) — Seed
- XA Network (https://capitalatlas.ai/funds/xa-network) — Seed
- Nordstar (https://capitalatlas.ai/funds/nordstar) — Seed
- Crestone Venture Capital (https://capitalatlas.ai/funds/crestone-venture-capital) — Seed
- Kaya Founders (https://capitalatlas.ai/funds/kaya-founders) — Seed, Series A
- 335 Fund (https://capitalatlas.ai/funds/335-fund) — Seed