# Pebble Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pebble-finance

- Industry: Financial Services
- Headquarters: US
- Website: https://pebble.finance
- Total disclosed funding: $4M
- Latest round: Seed (May 17, 2022)
- Investors on record: 3

## About

Founded in 2021 and based in Massachusetts, US, Pebble Finance, Inc. operates as an investment platform that uses direct indexing to manage passive investment strategies. In July 2022, Pebble Finance, Inc. raised USD 5 million in Seed funding from NextView Ventures and Cendana Capital. The startup currently works with Alpaca, a commission-free stock trading platform. Justin Whitehead is the founder of the company.

The company provides a web app that allows users to personalize passive investment strategies using a technique called direct indexing. The firm offers a software platform that enables self-directed investors to express their personal preferences in their investment portfolios while avoiding high fees.

The organization plans to use the July 2022 funding to expand its business range and operations.

## Funding rounds

- Seed, May 17, 2022, $4M — NextView Ventures, Cendana Capital, Jump Capital

## Investors

- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed
- Cendana Capital (https://capitalatlas.ai/funds/cendana-capital) — Seed
- Jump Capital (https://capitalatlas.ai/funds/jump-capital) — Seed