# Pear Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pear-commerce

- Industry: Software
- Headquarters: Milwaukee, US
- Website: www.pearcommerce.com
- Total disclosed funding: $14M
- Latest round: Series A (Apr 30, 2024)
- Investors on record: 5

## About

Based in Wisconsin, US, and founded in 2018 by CEO Eric Martell, Pear Commerce Inc., a.k.a. Pear operates as an advertising technology company that offers a retail e-commerce enablement platform for the advertising and sales campaigns of omnichannel brands. In April 2024, Pearl Commerce Inc. raised approximately USD 14 million in a Series A funding led by Stage 2 Capital, with participation from Heartland Ventures, Homegrown Capital, Dundee Venture Capital, and M25.

Pear offers a retail e-commerce platform that connects consumer packaged goods (CPGs) to retailers, enhancing the shopping experience and providing actionable insights. The platform offers a wide range of tools, such as shoppable store locators, product detail pages, and links, all designed to drive awareness, trial, and repeat purchases. Pear’s platform enables performance marketing by integrating with ad platforms, allowing brands to optimize campaigns and understand shopper behavior through detailed analytics. Additionally, Pear supports custom audience creation for retargeting and lookalike audiences, helping brands strategically drive sales and expand their consumer base from initial awareness to purchase.

The company plans to use its proceeds from April 2024 funding for product development, market expansion, and hiring key executive positions.

## Funding rounds

- Series A, Apr 30, 2024, $14M — Dundee Venture Capital, M25, Heartland Ventures, Stage 2 Capital, Homegrown Capital

## Investors

- Dundee Venture Capital (https://capitalatlas.ai/funds/dundee-venture-capital) — Series A
- M25 (https://capitalatlas.ai/funds/m25) — Series A
- Heartland Ventures (https://capitalatlas.ai/funds/heartland-ventures) — Series A
- Stage 2 Capital — Series A
- Homegrown Capital (https://capitalatlas.ai/funds/homegrown-capital) — Series A