# Peak Games

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peak-games

- Industry: Software
- Headquarters: Istanbul, Turkey
- Website: www.peak.com
- Total disclosed funding: $18M
- Latest round: Series C (Jan 22, 2013)
- Investors on record: 3

## About

Peak Games Inc. is a global technology company specializing in the development and distribution of mobile games, engaging a diverse community of active users through innovative gameplay.Founded in 2010 in Istanbul, Turkey, Peak Games Inc. focuses on mobile game development. The company was acquired by Zynga, Inc. in July 2020 for approximately USD 1.85 bn, following a strategic pivot toward expanding its gaming portfolio. The founders include Hakan Bas and Nagy Norbert, and the current CEO is Omer Inonu. Peak has completed 6 deals to date.Peak operates as a global technology company that focuses on the development and distribution of mobile games. Its primary offerings include a diverse range of engaging games that cater to a community of 40 million active users each month. The company emphasizes a technology-agnostic approach to create game features, items, and levels, ensuring an enjoyable player experience. The games are designed to be ever-evolving, appealing to a wide audience across various geographical markets, including North America, Europe, and Asia. The user-centric design aims to improve engagement and satisfaction, addressing the needs of casual and avid gamers alike.The revenue model for Peak is primarily based on in-app purchases and monetization strategies associated with its mobile games. Transactions occur directly with consumers, where users can purchase in-game items, enhancements, or premium content to enrich their gaming experience. This direct-to-consumer approach allows Peak to establish a strong relationship with its user base while generating revenue from each transaction. The company’s flagship games benefit from regular updates and new features, designed to retain user interest and encourage continued spending within the gaming ecosystem. Specific pricing plans for in-game purchases vary based on the content, enabling flexibility for users to engage according to their preferences.Peak Games Inc. is focused on leveraging its recent acquisition by Zynga, Inc. to enhance its game offerings and expand into new markets. Following the acquisition deal completed in July 2020, the company plans to utilize the USD 1.85 bn from this transaction to develop new gaming products and enhance existing titles. While specific release dates for upcoming games have not been disclosed, the company aims to target broader geographical regions, including expansions in North America and Asia, by the end of 2022.

## Funding rounds

- Series C, Jan 22, 2013 — Earlybird, Endeavor Catalyst
- Series B, Sep 27, 2011, $12M — Hummingbird Ventures, Earlybird
- Series A, May 25, 2011, $5M — Earlybird
- Seed, Feb 22, 2011, $1.5M — Hummingbird Ventures

## Investors

- Hummingbird Ventures (https://capitalatlas.ai/funds/hummingbird-ventures) — Seed, Series B
- Earlybird (https://capitalatlas.ai/funds/earlybird) — Series A, Series B, Series C
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series C