# Peak AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/peak-ai

- Industry: Software
- Headquarters: Manchester, UK
- Website: www.peak.ai
- Total disclosed funding: $106M
- Latest round: Series C (Sep 3, 2021)
- Investors on record: 6

## About

Based in the UK, Peak AI Ltd. develops advanced AI solutions that enhance business efficiency, focusing on optimizing inventory and pricing strategies for various industries.Peak AI Ltd. is a technology company founded in 2014 and headquartered in Manchester, UK, specializing in AI-driven solutions. The founders, Anna Vainer, Callum Fell, David Leitch, and Sandra Bendraou, established the firm to address the complexities of inventory and pricing management. The company has successfully completed 7 funding deals, with the most recent being a Series C round in March 2025, raising GBP 50.000 mn led by SB Investment Advisers. The total amount raised by Peak AI Ltd. stands at GBP 50.000 mn, with a current valuation of GBP 227.846 mn.Peak AI offers a comprehensive AI platform designed to optimize key business processes, particularly in inventory and pricing management. Their flagship products, Inventory AI and Pricing AI, assist businesses in accurately managing stock levels and setting optimal prices throughout product lifecycles. These pre-built solutions can be tailored to meet specific business needs, facilitating quick implementation and tangible outcomes. The technology is utilized across various sectors, including manufacturing and retail, with clients such as Eurocell and Boden benefiting from enhanced decision-making and operational efficiency. Peak serves markets in the UK, US, and India, adeptly adapting to local conditions.In 2021, Peak AI generated revenue of GBP 9,372,480.30, while reporting an EBITDA loss of GBP 19,059,466.50 for the same year. The company employs a revenue model based on subscriptions, allowing clients access to its suite of AI tools, including Inventory AI and Pricing AI, and fostering long-term partnerships with businesses of all sizes.Looking ahead, Peak AI Ltd. plans to expand its product offerings by launching new AI solutions tailored for emerging market needs. The company is focused on expanding into additional geographical markets, specifically targeting Europe and Asia by 2026. The recent GBP 50.000 mn funding will support these growth initiatives, enhancing their development capabilities and market reach. Additionally, the recent acquisition of Peak AI Ltd. by UiPath Inc. in March 2025 positions the company to strengthen its product portfolio and enhance its presence in the AI industry.

## Funding rounds

- Series C, Sep 3, 2021, $69M — MMC Ventures, Arete Capital Partners, Octopus Investments, SB Investment Advisers, Oxx, Praetura Ventures
- Series B, Feb 17, 2021, $21M — MMC Ventures, Oxx, Praetura Ventures, Arete Capital Partners
- Series A, Apr 21, 2020, $13M — MMC Ventures, Praetura Ventures
- Series A, Oct 20, 2017, $3.3M — MMC Ventures

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A, Series B, Series C
- Praetura Ventures — Series A, Series B, Series C
- Oxx (https://capitalatlas.ai/funds/oxx) — Series B, Series C
- Arete Capital Partners (https://capitalatlas.ai/funds/arete-capital-partners) — Series B, Series C
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series C
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series C