# PDD Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pdd-group

- Industry: Business Support Services
- Headquarters: London, UK
- Website: www.pdd.co.uk
- Total disclosed funding: $0.4M
- Latest round: Series A (Apr 24, 2006)
- Investors on record: 1

## About

PDD Group is a Product & Experience Innovation Consultancy focused on delivering innovative solutions through Human-Centred Design for multiple sectors, including healthcare and consumer products.PDD Group, founded in 1980, is headquartered in London, UK. The company specializes in product and experience innovation consultancy services. It has successfully completed 2 deals, with the most recent deal occurring on June 1, 2016. In this transaction, Cathay Capital Private Equity acquired PDD Group, though financial details were not disclosed. The firm secured funding of GBP 0.25 mn in a Series A round led by YFM Venture Finance Limited, which constitutes the total amount raised to date. The CEO of the company is Karsten Fischer.PDD is a Product & Experience Innovation Consultancy that specializes in delivering innovative solutions through Human-Centred Design (HCD). The company provides a range of services that include product design, experience strategy, and innovation training. Their approach leverages in-depth knowledge of socio-economic factors, cultural nuances, and emerging technologies to create commercially viable products across various sectors, including healthcare, consumer products, and mobility. PDD's notable projects include collaborations with clients such as Merck Serono and Vitalograph, addressing complex challenges in the highly regulated medical industry alongside consumer-focused product development.PDD's revenue model is based on a structured approach to client engagements that encompasses both direct service offerings and collaborative partnerships. The company generates income through bespoke projects, innovation training workshops, and strategic consulting services, allowing clients to harness the power of design innovation. PDD’s flagship service offerings, such as their Innovation Training programme, are delivered in various formats, including 90-minute Taster Sessions and fully customized workshops. These services are tailored to meet the specific needs of their clients, including both direct-to-consumer engagements and B2B partnerships. The firm capitalizes on their creativity and expertise to focus on quality deliverables that empower clients to bring products to market, ensuring a streamlined process from concept through to manufacture.PDD Group plans to leverage its recent funding from the Series A round to enhance its innovation training offerings and expand its presence in international markets. The company aims to introduce new products and services that cater to emerging trends in the healthcare and mobility sectors by the end of 2023. As part of its growth strategy, PDD is targeting expansion into North America and Asia, where it sees significant opportunities for its Human-Centred Design consulting services.

## Funding rounds

- Series A, Apr 24, 2006, $0.4M — YFM Venture Finance Limited

## Investors

- YFM Venture Finance Limited (https://capitalatlas.ai/funds/yfm-venture-finance-limited) — Series A