# PBA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pba

- Industry: Consumer Products
- Headquarters: Xiamen, China
- Website: www.pba.cn
- Total disclosed funding: $8M
- Latest round: Series A (Jan 1, 2013)
- Investors on record: 2

## About

PBA is a company focused on the management and operation of original brand products, particularly in the cosmetics and wellness sectors, catering to consumer needs with quality solutions.Founded in 2004 in Xiamen, China, PBA operates within the cosmetics, health products, and wellness sectors, offering original brand products. The company has undergone significant evolution, securing a Series A funding round of CNY 50 million in January 2013 from investors Legend Capital and LongLing Capital. The CEO is Colie Edison, and the firm has completed a total of 2 deals to date.Xiamen Hechun Co., Ltd., operating under the brand PBA, specializes in managing original brand products, focusing on cosmetics, beauty devices, health products, health foods, and tea bags. The company’s diverse offerings are developed through original design and manufacturing processes, addressing the skincare and wellness needs of consumers. The brand portfolio includes PBA and others, targeting both B2C and B2B segments, and is marketed within China and select international markets across Asia.Xiamen Hechun Co., Ltd. generates revenue through direct consumer sales and partnerships with retailers and wholesalers, utilizing both online and physical retail channels. The pricing strategies are carefully developed to maintain competitiveness, while fostering customer loyalty through repeat purchases, ensuring sustained revenue growth in the evolving consumer landscape.PBA plans to leverage its recent funding of CNY 50 million secured in January 2013 to support the development of new product lines and expand into additional markets. Specific plans include launching new offerings in health and beauty sectors by the end of 2024 and targeting expansion into Southeast Asian markets, enhancing its geographical footprint. The funding will primarily be used to support product development and marketing initiatives.

## Funding rounds

- Series A, Jan 1, 2013, $8M — Legend Capital, LongLing Capital
- Angel, Jan 1, 2011 — LongLing Capital

## Investors

- LongLing Capital (https://capitalatlas.ai/funds/longling-capital) — Angel, Series A
- Legend Capital — Series A