# PayU Romania

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/payu-romania

- Industry: Software
- Headquarters: Bucharest, Romania
- Website: www.payu.ro
- Total disclosed funding: $2M
- Latest round: Seed (Apr 1, 2004)
- Investors on record: 1

## About

PayU Romania specializes in digital payment processing solutions, offering advanced technologies that support both local and global merchants in managing secure online transactions efficiently.Founded in 2004 and headquartered in Bucharest, Romania, PayU Romania focuses on providing digital payment solutions. In October 2010, PayU Romania was acquired by Naspers, enhancing its operational capabilities. The company has engaged in two significant deals since its inception, raising a total of USD 2.00 mn, with the latest funding round being a Seed round amounting to USD 2.00 mn from GECAD Ventures.PayU Romania provides a comprehensive suite of digital payment processing solutions tailored for both local and global markets. Their core offerings include advanced payment technologies, a unique API connection for online stores, and access to over 70 local banks, ensuring merchants can select suitable payment processors based on their market needs. The platform supports a wide range of payment methods and features real-time data analysis tools, enhancing transaction security through a PCI DSS Level 1 certified framework. PayU also offers a distinct Tokenization Vault to safeguard sensitive payment information across all platforms, facilitating transactions for merchants across various sectors to improve customer experience and operational efficiency.In the most recent year, 2023, PayU reported revenue of USD 6,231,975.70 with an EBITDA of USD -28,543.40. The company generates revenue through a structured transaction model that includes direct payments from merchants for processing services, leveraging its extensive network of local payment service providers (PSPs) and banks.With the capital raised in the recent Seed round, PayU Romania aims to expand its product offerings and enhance its payment solutions. The company is focusing on launching new features designed to optimize transaction processes for clients. Additionally, PayU plans to target new markets in Eastern Europe and the Balkans by 2025, further solidifying its presence in the digital payments landscape.

## Funding rounds

- Seed, Apr 1, 2004, $2M — GECAD Ventures

## Investors

- GECAD Ventures (https://capitalatlas.ai/funds/gecad-ventures) — Seed