# PayLead

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/paylead

- Industry: Software
- Headquarters: Bordeaux, France
- Website: www.paylead.fr
- Total disclosed funding: $6.3M
- Latest round: Series A (Dec 20, 2019)
- Investors on record: 2

## About

PayLead specializes in innovative marketing solutions that enhance customer engagement through integrated cashback programs within banking applications. Their offerings focus on creating personalized loyalty experiences for consumers and brands alike.Founded in 2016 and headquartered in Bordeaux, France, PayLead provides marketing solutions that integrate cashback programs into banking applications. The company has engaged in 4 deals since its inception, with its most recent funding round being a Series A raising EUR 0.30 mn on March 12, 2021, bringing its total amount raised to EUR 0.30 mn and resulting in a current company valuation of EUR 28.72 mn. The CEO, Charles de Gastines, leads the company, having a significant role in its strategic direction.PayLead offers innovative marketing solutions designed to enhance customer engagement through integrated cashback programs within banking applications. Their primary offerings include the Seamless Loyalty Card, which facilitates automatic cashback for consumers, and customized marketing strategies that leverage transaction data to target specific customer behaviors and enhance loyalty. By partnering with major banking networks, Paylead analyzes millions of transactions daily, allowing brands to deliver personalized offers directly to consumers through their banking apps. This service addresses the need for brands to increase customer retention, drive repeat purchases, and acquire new clients by targeting competitors' customer bases, primarily in Europe with a focus on France, serving prominent brands in the food, retail, and e-commerce sectors.PayLead operates on a revenue model primarily based on partnerships with banks and retailers, facilitating B2B transactions through their marketing solutions. The company's services generated revenue of EUR 211,605.50 in the most recent year, 2017, with an EBITDA of EUR -198,847.10. These offerings enable brands to track and measure the impact of their campaigns on customer spending and retention rates, as clients enter into partnership agreements that detail the costs associated with utilizing Paylead’s marketing tools, particularly for flagship services like the Seamless Loyalty Card and Automatic Cashback.Following the Series A funding round that raised EUR 299,952.25 in March 2021, PayLead plans to enhance its product offerings by developing new features for its cashback solutions. The company aims to expand its presence beyond France, targeting additional markets in Europe by the end of 2022 to capture a wider customer base. The recent funding will be utilized to support these product developments and market expansion strategies.

## Funding rounds

- Series A, Dec 20, 2019, $4.2M — SIDE Capital, Open CNP
- Series A, Apr 3, 2019, $1.4M — SIDE Capital
- Series A, Dec 7, 2017, $0.7M — SIDE Capital

## Investors

- SIDE Capital (https://capitalatlas.ai/funds/side-capital) — Series A
- Open CNP (https://capitalatlas.ai/funds/open-cnp) — Series A