# Pay4Later

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pay4later

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.pay4later.com
- Total disclosed funding: $1.1M
- Latest round: Series A (Jun 3, 2014)
- Investors on record: 1

## About

Pay4Later is a UK-based retail finance provider offering flexible financing solutions to enhance customer checkout experiences. The company focuses on delivering innovative payment options to retailers and consumers alike.Founded in 2008 in London, UK, Pay4Later specializes in retail finance solutions, enabling merchants to provide financing options at the point of sale. The company has secured growth funding from investors, including Honeycomb Investment Trust plc and MissionOG, with its most recent deal occurring on April 20, 2016, raising GBP 1.39 million. The firm is currently valued at GBP 44.34 million. Founders Liliana Arellano and Vitaliy Maksyuta have significant experience in financial services, contributing to the company's vision and operational strategies.Pay4Later operates as the UK's sole multi-lender retail finance provider, offering flexible financial solutions designed to enhance the customer checkout experience across various retail sectors. The core offerings include a flexible monthly payment option to spread the cost of purchases, a digital credit account for manageable installments, and an interest-free payment solution that divides payments into three equal parts. These services cater to both retailers aiming to boost sales and consumers seeking manageable payment methods, serving a diverse range of eCommerce merchants and retail partners predominantly in the UK.Pay4Later generated revenue of GBP 3,299,523.50 in the most recent year, 2022, alongside an EBITDA of GBP -9,052,814. The company's revenue model relies on partnerships with retailers, facilitating a streamlined checkout finance solution that enhances transaction processing capabilities. This structure allows retailers to integrate Pay4Later's services into their checkout processes, giving consumers access to various financing options during purchasing, thereby strengthening the retail ecosystem.Following a growth capital funding round in April 2016, which raised GBP 1.39 million, Pay4Later is focused on expanding its product offerings and geographic reach. The firm aims to develop new financing products tailored for specific retail sectors and is exploring entry into additional European markets by 2024. The recent funding will support the development of these products and expansion plans, enabling Pay4Later to enhance its service offerings and customer engagement.

## Funding rounds

- Series A, Jun 3, 2014, $1.1M — MissionOG

## Investors

- MissionOG (https://capitalatlas.ai/funds/missionog) — Series A